According to executive producer of Ubisoft's "Games For Everyone" range, Pauline Jacquey, casual gamers are starting to get sick of the casual games that make it onto the Wii and DS. They want more quality in their titles and expect companies to spend more money and time creating them.

Young casual girl gamers are especially "demanding". They are tired of getting given boring, stereotypical, gender-specific games like Fashion Designer, Animal Doctor, and Imagine Babyz. They want companies to put some actual effort into casual games, rather than shovelling the crap onto the Wii and DS.

The executive producer of Ubisoft's "Games For Everyone" range Pauline Jacquey has told CasualGaming.biz that young casual gamers are becoming more demanding – and pushing up the time and finance required for game development.

Speaking in an interview to be published exclusively on the site later this week, Jacquey said:

“When you’re reaching out to somebody who plays one or two games a year, it’s very easy. You don’t need to follow the rules of previous markets. But as they play more and competitors emerge, you have to rethink the way you do the games. The casual audience is becoming more demanding, for sure, and we need to make sure we’re proving more than what they’re anticipating.”

She added that the trend is particularly noticeable in younger players of Ubisoft's Games For Everyone range:

“Seniors have no benchmark,” she said. “Young girls, for instance, are now used to games that are made just for them – and have started thinking they want something better.”

Miss Razz via casualgaming.biz »