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Casual gamers are sick of ... casual games! They want better!

Gothic Girl | June 05, 2008 | News | Wii DS 
According to executive producer of Ubisoft's "Games For Everyone" range, Pauline Jacquey, casual gamers are starting to get sick of the casual games that make it onto the Wii and DS. They want more quality in their titles and expect companies to spend more money and time creating them.

Young casual girl gamers are especially "demanding". They are tired of getting given boring, stereotypical, gender-specific games like Fashion Designer, Animal Doctor, and Imagine Babyz. They want companies to put some actual effort into casual games, rather than shovelling the crap onto the Wii and DS.
The executive producer of Ubisoft's "Games For Everyone" range Pauline Jacquey has told CasualGaming.biz that young casual gamers are becoming more demanding – and pushing up the time and finance required for game development.

Speaking in an interview to be published exclusively on the site later this week, Jacquey said:

“When you’re reaching out to somebody who plays one or two games a year, it’s very easy. You don’t need to follow the rules of previous markets. But as they play more and competitors emerge, you have to rethink the way you do the games. The casual audience is becoming more demanding, for sure, and we need to make sure we’re proving more than what they’re anticipating.”

She added that the trend is particularly noticeable in younger players of Ubisoft's Games For Everyone range:

“Seniors have no benchmark,” she said. “Young girls, for instance, are now used to games that are made just for them – and have started thinking they want something better.”
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  • 2 thumbs!
    Akira_EX | June 05, 2008
    lol

    And this is coming from Ubisoft.

    What did they announce at Ubidays 08 as "exclusively for the Wii"? Babies Party and some more Petz games.

    This is way too easy. Up yours, Ubisoft.
  • 1 thumbs!
    HisServant77 | June 05, 2008
    Well I can see that. I mean, casual gamers still like high quality games. The only thing that differentiates them from hardcore gamers, is the amount of time they spend playing the game, and the amount of effort. Therefore, the games for casual gamers should have high quality, but just not be so hard or demanding of the gamer to put in hundreds of hours to beat/master.
    • 1 thumbs!
      JayCat | June 05, 2008
      I think that casual games (some of them at least) can be quite challenging. A good one should (imo) be easy to do, hard to master. A person who plays casual games may play as much as a "hardcore" gamer, but it's just a different type of game.

      I LOVE Puzzlequest, Poker Smash things like that. High quality, yet cheap, emmersive... casual games can be SO much fun, they don't have to be just for little girls.
  • 2 thumbs!
    Super Vegeta | June 05, 2008
    I'd agree if it wasn't Ubisoft saying this.
    • 0 thumbs!
      Big A2 | June 06, 2008
      Hahaha, your super right there my friend. Talk about a company-wide contradiction.
  • 0 thumbs!
    DusktoDawn | June 05, 2008
    UBISOFT you idiot.

    The new Rayman are casual games.
  • 0 thumbs!
    black doom | June 05, 2008
    Despite the dismissal of them by some they, as consumers, are entitled to quality and I will be happy to see them get it.

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