In a conference call following the publisher's impressive Q2 fiscal results, Take-Two acknowledged that its 2K Sports division will not be able to generate a profit for the current fiscal year, which ends on October 31.

"The primary reasons for our lack of profitability [in sports] were lower attach rates than we expected on the increased installed base of Xbox 360 and PS3 hardware, and we made some changes in the release schedule that obviously reduced the revenue a bit. ... We take our job seriously across the board and this is a work in progress, we're committed to the sports business, and we feel like we're going to get there," noted Chairman Strauss Zelnick. "We're disappointed that we haven't gotten across the finish line this year. We are keeping focused on doing just that. How are we going to do it? [We'll do it] by continuing to make the best titles in the business, that rate better than the competition head-to-head, and I think we have the best developers in the business."

Speaking about the sports business and also more generally about Take-Two's publishing philosophy, he continued, "Our focus is on bringing consumers what they want, and if you bring consumers what they want and you delight them, then you tend to do well economically also. So there are any number of areas that we are pursuing... Asia is the second largest market on Earth for interactive entertainment and we need to participate in that market. In general, we think international is a big growth area."

Zelnick added that Take-Two is now really focusing on innovation: "When we talk about being the most creative, most efficient and the most innovative, you know I think we do have the most creative company here. Our vast collection of owned IP and our unparalleled development teams speak for themselves. And I do think we have the most efficient organization pound for pound in this business; I'm really proud of the steps this team has taken... I think we still have a long way to go in innovation. I think we all feel that we do, and frankly we want to turn our attention to that... That's not something that delivers results overnight."