Representatives from SonyNEC Optiarc, the optical drive arm of the joint Sony and NEC collaboration, have revealed that they predict prices of Blu-ray combo drives - which can read Blu-ray discs and write DVD and CD - will reach sub-$100 prices by this upcoming holiday season. Additionally, it is expected that similar notebook drives would reach the $150 level by that same time.

They also predict that Blu-ray burners - those drives that can write to Blu-ray discs - will go for between $150-200. These lower prices will make the drives more accessible to computer manufacturers as consumer demand for Blu-ray drives steadily increases. Additionally, those looking to add some Blu to their existing systems will have a less expensive option to do so.