Konami uses Arcade Machines to promote Metal Gear Solid 4.

Gothic Girl | June 23, 2008 | News | Playstation 3

If you have ever been to Japan you would have noticed the abundace of popular Gaming Arcades scattered around the cities. You would also have noticed that a large majority of the Arcade Machines are made by Konami. So what better way to promote the recently released Metal Gear Solid 4 than to have it appear at the start of every game on every Konami Arcade Machine? Brilliant marketing strategy.

The Metal Gear Solid 4 publicity machine keeps on trucking! Konami's even using its arcade games to publicize MGS4 Hobby Blog's Frankie points out. He tells us:

quote
Few days ago I found that the arcade game Magical Quiz Academy, while in demo mode, promotes METAL GEAR SOLID 4.
Basically, while everyone is talking about in-game advertisement, Konami has made a "game's in-arcade game promotion". I think this is a pretty smart move to reach hardcore users without speding a yen...

Clever, Konami, clever!

News Story attached to:

Metal Gear Solid 4: Guns of the Patriots [PS3]

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Red 9 | June 23, 2008

As if they needed to promote it any more than it already is, but all in all, it's still smart from a business perspective.