NextGen Player reports on a new study by Ipsos-Reid commissioned by the Entertainment Software Association of Canada. The study found that the average age of a Canadian gamer has jumped to 40.3.

...40.3 years old. That statistic comes from a new study by Ipsos-Reid commissioned by our good friends at the Entertainment Software Association of Canada.

Just as interesting, the study found that a majority of Canadian parents (57%) claim they play video games with their kids (Yes, I said majority!) Also, a growing number of parents (41%) actually prefer their kids play video games rather than watch television.

paulhunter via nextgenplayer.com »