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Square Enix Takes In-Game Advertising To A New Level In Final Fantasy XIII

Gothic Girl | August 02, 2008 | News | Playstation 3 XBOX 360 
Cosplayers and Final Fantasy fans rejoice! Square Enix is currently working with clothing designers "ROEN" to create some outfits for the characters of Final Fantasy XIII and Final Fantasy Versus XIII.
These outfits will also be sold in "ROEN" clothing stores after the game's release.

Discuss in the forum
Reportedly Square Enix is teaming up with clothing designers "ROEN" for some garments to be seen in Final Fantasy XIII. Characters (main or side characters, we don't know) will be seen wearing ROEN clothing in the game, which apparently ROEN will be producing for sale, in real clothing stores.

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20 comments | go to source (www.finalfantasyxiii.net) | Add to favorites! favourite this article | send to friend
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  • 0 thumbs!
    Silver Mirror | August 02, 2008
    They do realise this is going to be a commercial failure outside Japan and Halloween don't they?
    • 1 thumbs!
      Cruxis Mana | August 02, 2008
      Product placement worked well in Metal Gear Solid 4, didn't it ?
      • 0 thumbs!
        Gothic Girl | August 02, 2008
        I have an urge to buy that duck clock ... and I can't expain why. It's like ... I know the clock is ugly, but it's in MGS4 so I want it.
      • 0 thumbs!
        Gamesta100 | August 02, 2008
        I bought an iPod because of MGS4 lol.
      • 0 thumbs!
        Silver Mirror | August 02, 2008
        But those are ordinary everyday products, how many people are going to want to dress up like the average FF character and walk down the street?
      • 1 thumbs!
        iLLmatic | August 02, 2008
        You're saying Final Fantasy clothing/outfits is the same as energy drinks, Mac books, and iPods?
  • 1 thumbs!
    Cruxis Mana | August 02, 2008
    The brand is nothing special, to be honest. 100 GBP for a black T-shirt with a skull on it. C'mon.

    Black. Check!
    Leather. Check!
    Zippers. Check!
    Pins. Check!
    Belts. Check!

    I can see why Nomura loves it.
  • 3 thumbs!
    Jaw Knee | August 02, 2008
    Just what I always wanted. Knee high boots, short shorts, a white tunic and a cape to go along with my mage staff. No one's going to buy this shit set aside huge freaks.
    • 0 thumbs!
      reaver11 | August 02, 2008
      Couldn't agree more. But I'd definitely stress the "Huge Freak" thing because thats basically what they are.

      But hey, everyone needs a hobby right?
      • 0 thumbs!
        Cruxis Mana | August 02, 2008
        The ROEN outfits that will be used in the game will be suits and "regular clothing", rather than typical Final Fantasy attire.
    • 0 thumbs!
      Final Blade | August 03, 2008
      I'm not a huge freak and would buy this, cause I actually think it looks cool. Different tastes I suppose.
  • 2 thumbs!
    Zeon I | August 02, 2008
    psssh. What does Tetsuya Nomura know about fashion?
  • 1 thumbs!
    BANDITO ATTACK | August 02, 2008
    **i put on my wizard hat and robe
  • 0 thumbs!
    RabidChinaGirl | August 02, 2008
    Squenix has always been a whore in that aspect. Remember the cell phone ads featuring Cloud when Advent Children was released? FF10 and 10-2 teamed up with the music industry.
    • 0 thumbs!
      Gothic Girl | August 02, 2008
      quote
      Remember the cell phone ads featuring Cloud when Advent Children was released?
      Don't forget Advent Children itself. It's a one-and-a-half hour long cellphone ad in itself.
      • 1 thumbs!
        RabidChinaGirl | August 03, 2008
        And when Cloud dropped his phone in the water, and there was a long sequence of just watching it float to the bottom. xP
  • 0 thumbs!
    Silver Mirror | August 03, 2008
    quote
    And when Cloud dropped his phone in the water, and there was a long sequence of just watching it float to the bottom. xP
    But that scene was important! We learnt all about the phone's past!
    • 0 thumbs!
      RabidChinaGirl | August 03, 2008
      We learned about Cloud's call history XD Product placement in media doesn't actually bother me. During Transformers, for example, I laughed when the *American* police car smashed into some junkie 3-series BMWs... or the 360 that turned into a mini-Transformer. It's so blatant you can't NOT laugh at it.
      • 0 thumbs!
        Zeon I | August 03, 2008
        Don't forget about the Mountain Dew machine and the Nokia Phone.
        • 0 thumbs!
          Cruxis Mana | August 03, 2008
          The only product placement that has bugged me was Burger King in Iron Man.

          So the BK logo just happened to be facing the camera perfectly did it ?

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