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Square Enix Takes In-Game Advertising To A New Level In Final Fantasy XIII

August 02, 2008 in News comments 20

Cosplayers and Final Fantasy fans rejoice! Square Enix is currently working with clothing designers "ROEN" to create some outfits for the characters of Final Fantasy XIII and Final Fantasy Versus XIII.
These outfits will also be sold in "ROEN" clothing stores after the game's release.

[Discuss in the forum]

Reportedly Square Enix is teaming up with clothing designers "ROEN" for some garments to be seen in Final Fantasy XIII. Characters (main or side characters, we don't know) will be seen wearing ROEN clothing in the game, which apparently ROEN will be producing for sale, in real clothing stores.
Miss Razz via finalfantasyxiii.net »
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  • 0
    Bale Fire* Aug 2, 08
    They do realise this is going to be a commercial failure outside Japan and Halloween don't they?
    • 1
      Cruxis Mana Aug 2, 08
      Product placement worked well in Metal Gear Solid 4, didn't it ?
      • 0
        Miss Razz Aug 2, 08
        I have an urge to buy that duck clock ... and I can't expain why. It's like ... I know the clock is ugly, but it's in MGS4 so I want it.
      • 0
        Gamesta100* Aug 2, 08
        I bought an iPod because of MGS4 lol.
      • 0
        Bale Fire* Aug 2, 08
        But those are ordinary everyday products, how many people are going to want to dress up like the average FF character and walk down the street?
      • 1
        iLLmatic Aug 2, 08
        You're saying Final Fantasy clothing/outfits is the same as energy drinks, Mac books, and iPods?
  • 1
    Cruxis Mana Aug 2, 08
    The brand is nothing special, to be honest. 100 GBP for a black T-shirt with a skull on it. C'mon.

    Black. Check!
    Leather. Check!
    Zippers. Check!
    Pins. Check!
    Belts. Check!

    I can see why Nomura loves it.
  • 3
    Jaw Knee Aug 2, 08
    Just what I always wanted. Knee high boots, short shorts, a white tunic and a cape to go along with my mage staff. No one's going to buy this shit set aside huge freaks.
    • 0
      reaver11 Aug 2, 08
      Couldn't agree more. But I'd definitely stress the "Huge Freak" thing because thats basically what they are.

      But hey, everyone needs a hobby right?
      • 0
        Cruxis Mana Aug 2, 08
        The ROEN outfits that will be used in the game will be suits and "regular clothing", rather than typical Final Fantasy attire.
    • 0
      Final Blade Aug 3, 08
      I'm not a huge freak and would buy this, cause I actually think it looks cool. Different tastes I suppose.
  • 2
    Zeon I Aug 2, 08
    psssh. What does Tetsuya Nomura know about fashion?
  • 1
    BANDITO ATTACK Aug 2, 08
    **i put on my wizard hat and robe
  • 0
    RabidChinaGirl* Aug 3, 08
    Squenix has always been a whore in that aspect. Remember the cell phone ads featuring Cloud when Advent Children was released? FF10 and 10-2 teamed up with the music industry.
    • 0
      Miss Razz Aug 3, 08
      quote
      Remember the cell phone ads featuring Cloud when Advent Children was released?
      Don't forget Advent Children itself. It's a one-and-a-half hour long cellphone ad in itself.
      • 1
        RabidChinaGirl* Aug 3, 08
        And when Cloud dropped his phone in the water, and there was a long sequence of just watching it float to the bottom. xP
  • 0
    Bale Fire* Aug 3, 08
    quote
    And when Cloud dropped his phone in the water, and there was a long sequence of just watching it float to the bottom. xP
    But that scene was important! We learnt all about the phone's past!
    • 0
      RabidChinaGirl* Aug 3, 08
      We learned about Cloud's call history XD Product placement in media doesn't actually bother me. During Transformers, for example, I laughed when the *American* police car smashed into some junkie 3-series BMWs... or the 360 that turned into a mini-Transformer. It's so blatant you can't NOT laugh at it.
      • 0
        Zeon I Aug 3, 08
        Don't forget about the Mountain Dew machine and the Nokia Phone.
        • 0
          Cruxis Mana Aug 3, 08
          The only product placement that has bugged me was Burger King in Iron Man.

          So the BK logo just happened to be facing the camera perfectly did it ?

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