What other medium makes such engagement and connectivity possible? In the last few years, our industry has taken great steps to embrace the most recent trends in Web development. From game applications on social networks to free-to-play games that are downloadable or browser-based, these games are evolving – much like the web – to incorporate more and more user interaction.


I think it’s fair to say that videogames, at some level, have social elements in their DNA. From traditional games like Monopoly, to Dungeons & Dragons, on to early interactive entertainment like MUDs, games have always provided a social experience. And with modern online games like World of Warcraft as well as casual multiplayer gaming portals like Yahoo! Games bringing people together to play, the social aspect of games is undeniable. But there is still plenty of room to grow. The future will, I hope, bring user engagement and interactivity together with quality gameplay.