SEGA has always had strange and kooky poster-girls representing their company.
First there was the scantily-clad and rather busty Megumi. She was later replaced by bikini-model and self-proclaimed alien Yuko Ogura. But Ogura wasn't as popular as SEGA had hoped, so she was later replaced by the more demure Satomi Ishihara.

Now SEGA has taken a different approach with their new poster-boy, employing popular band singer Haruma Miura to don various arcades, posters, billboards and SEGA promotions.

The new SEGA arcade "image character" has begun his SEGA arcade image character duties! Aren't you excited? I'm excited. (You should be excited.) To review, previous image characters include MEGUMI, Yuko Ogura (twice!) and Satomi Ishihara. The new SEGA arcade image character is Jpop boy band singer Haruma Miura (pictured), breaking the string of females before him. As SEGA's image character, his face will be plastered all over SEGA's domestic arcades, perhaps enticing more females to venture inside. Says Miura:

quote

Being photographed while gaming is a first for me. Initially, I was nervous, but gradually I relaxed and forgot all about that and just enjoyed the game. This isn't just work, it's also play... I don't really know what's best for me to do, but personally, I want everyone to know how much I enjoy game centers so they can see the appeal — especially now [in this heat], game centers are refreshingly cool.

Seems like a nice enough kid, even if he's misguided in his choice of coats.

Miss Razz via kotaku.com »