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SEGA's First-Ever Male Poster-Boy!

Gothic Girl | August 06, 2008 | News | SEGA GENESIS Company

SEGA has always had strange and kooky poster-girls representing their company.
First there was the scantily-clad and rather busty Megumi. She was later replaced by bikini-model and self-proclaimed alien Yuko Ogura. But Ogura wasn't as popular as SEGA had hoped, so she was later replaced by the more demure Satomi Ishihara.

Now SEGA has taken a different approach with their new poster-boy, employing popular band singer Haruma Miura to don various arcades, posters, billboards and SEGA promotions.

The new SEGA arcade "image character" has begun his SEGA arcade image character duties! Aren't you excited? I'm excited. (You should be excited.) To review, previous image characters include MEGUMI, Yuko Ogura (twice!) and Satomi Ishihara. The new SEGA arcade image character is Jpop boy band singer Haruma Miura (pictured), breaking the string of females before him. As SEGA's image character, his face will be plastered all over SEGA's domestic arcades, perhaps enticing more females to venture inside. Says Miura:

quote
Being photographed while gaming is a first for me. Initially, I was nervous, but gradually I relaxed and forgot all about that and just enjoyed the game. This isn't just work, it's also play... I don't really know what's best for me to do, but personally, I want everyone to know how much I enjoy game centers so they can see the appeal — especially now [in this heat], game centers are refreshingly cool.

Seems like a nice enough kid, even if he's misguided in his choice of coats.

9 comments | go to source (kotaku.com) | Add to favorites!

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Images about this story:

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Comments

1 thumbs!
Newcloud | August 06, 2008

i can see the got confused he looks like a girl
- 3 thumbs!
  Gothic Girl | August 06, 2008
  
  You must have some butt-ugly masculine girls where you live.
  - 0 thumbs!
    HisServant77 | August 06, 2008
    
    I really laughed at that one, GG
    
    I wonder if they're simply trying to go a different route through more female customers. At least I hope so, otherwise are they really actually hoping/thinking they'll get more guys by this? Yikes . . .
  - 0 thumbs!
    Newcloud | August 06, 2008
    
    LMFAO!!! good one.... but he does look like a girl
0 thumbs!
Airashii | August 06, 2008

He does look particularly feminine though.

Anyway, this could well work for them, SEGA must know what they are doing.
0 thumbs!
Sakuraba Neku | August 06, 2008

I say they bring back Yoko.
0 thumbs!
kspiess | August 06, 2008

What is he wearing? Is that like some sort of home-sewn dress-vest?

Maybe Japan is just so far ahead of us in fashion that we won't be seeing that thing for like another 3 years.

Ya Newcloud said, this guy isn't the most masculine looking guy in the world. His picture holding the gun makes me want to laugh.

Not that there is anything wrong with looking like a chick or anything...
0 thumbs!
Zeon I | August 07, 2008

I miss Megumi. Those boobs were to die for.
0 thumbs!
Tetradecimal | September 07, 2008

Aww, he's a cutie . And his singing isn't bad, either. Yes, Sega, pander to me MOAR!