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Has Sackboy Become The PS3's Mascot?

Nintendo has Mario, Xbox has Master Cheif, but what does the PS3 have? LittleBigPlanets cute and cuddly sackboy seems to have taking that role. Sony has been pushing this game like no other, and want to turn sackboy into a recognizable figure.
Sony is preparing Little Big Planet's Sackboy to take on the hefty role of a PlayStation 3 mascot, according to a report from Advertising Age. We know that the company is counting on the downloadable game to sell hardware, but the planned marketing push goes much deeper than that. "We want Little Big Planet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," said SCEA marketing manager Mark Valledor. "This is a very big title for us."

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  • 1 thumbs!
    phowell23 | August 14, 2008
    he can hold it down till Kratos comes back
    • 0 thumbs!
      Storm | August 14, 2008
      Damn straight.
    • 8 thumbs!
      tekmosis | August 14, 2008
      • 0 thumbs!
        Storm | August 15, 2008
        Kratos sackboy ftw. I'll try to get my LBP character to be like that. xD
        • 0 thumbs!
          Seproth | August 28, 2008
          Don't you get an in game Kratos sackboy for pre-ordering?
  • 0 thumbs!
    Capn Droid | August 14, 2008
    Hey, works for me. Love the little sackboys.
  • 0 thumbs!
    kik36 | August 14, 2008
    Shit yeah, this dude is *bleep*ing awesome!!! You wanna talk about hype......if this game bombs, Sony is screwed!!! LMAO
  • 0 thumbs!
    blackbelt38 | August 14, 2008
    haha Kratos and Sackboy back to back on top of Mount Olympus. NICE!
  • 1 thumbs!
    Koloth | August 14, 2008
    Marking him as emblematic and making him the mascot are two different things. Kratos, Master Cheif and Crash are emblematic. But they aren't official mascots or anything. They were or are for their time a symbol for the company. But they aren't quite the same as a Mario or Sonic. Though putting Sackboy in that position certainly could elevate him to a Mascot like status.
  • 1 thumbs!
    Cruxis Mana | August 14, 2008
    quote
    Has Sackboy Become The PS3's Mascot?
    Yes, yes he has.
  • 0 thumbs!
    Zerpent | August 15, 2008
    I'm not complaining. Sackboy is made from threads of awesomeness.
  • 2 thumbs!
    RabidChinaGirl | August 15, 2008
    Well, he is pretty adorable, even if it's a departure from the PS3's "cool" image. I wish I could get my hands on one. :3
    • 1 thumbs!
      kik36 | August 15, 2008
      My daughters would LOVE a sackboy........but that doesn't mean I won't sneak him away for myself every now and again. I'm secure in my manhood.......don't judge me!!! LMAO
  • 1 thumbs!
    Marooned Chic | August 15, 2008
    Haha. Sackboys are cute. Why not?
  • 0 thumbs!
    On Vacation | August 15, 2008
    it sure fits the bill that sony should be represented by a earless puppet with no personality xD
  • 0 thumbs!
    Silver Mirror | August 15, 2008
    PS3's doesn't need mascots but they are hyping LittleBigPlanet a lot
    • 0 thumbs!
      Koloth | August 15, 2008
      Well they are clearly trying to set it up as this years big have to have game. If it is sucessful they can actually run with it and use Sack boy as if nothing else an unofficial mascot. Then tey have something to compete with Mario and Sonic on that level. And the likes of Kratos to compete with Master Cheif on that level.
  • 0 thumbs!
    Mudkiplover94 | August 19, 2008
    I like that little guy. This game is huge. Hope the game is going to be good. If I see a sackboy in the stores i'm going to buy it
  • 0 thumbs!
    Spurs_Rule_And_Rock | August 22, 2008
    PS3 is already big, give some of the smaller companies a chance to earn some money! That also goes for you, nintendo!
    • 0 thumbs!
      Mudkiplover94 | August 28, 2008
      Well they don't think of the ideas first its there lost

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