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Mercenaries 2 promotional event jams up London traffic (qj.net)

GamersDailyNews: EA causes chaos in London with £20,000 fuel giveaway

Hobgob1in | September 05, 2008 | News | Playstation 3 XBOX 360

Electronic Arts has come under fire for a publicity stunt in London when it gave away £20,000 of free fuel to promote Mercenaries 2: World in Flames launch. The Finsbury Park area was thrown into chaos as motorists swarmed on the petrol station for their £40 of free fuel.

Lynne Featherstone, MP for Hornsey and Wood Green, criticised EA as ’irresponsible and dangerous, saying, "Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".

News Story attached to:

Mercenaries 2: World In Flames [PS2, PC, XBOX360, PS3]

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Comments

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Slumpy monkey | September 05, 2008

Bloody London gets everything D:
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BlackLabel | September 05, 2008

Genius!! I am really starting to love EA haha.
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kik36 | September 05, 2008

Not sure how that ties-in with Mercenaries 2 but hey who can beat free gas!!! LMAO Oops I mean "Petrol"
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  BlackLabel | September 05, 2008
  
  Fuel is currency in Mercs 2, it ties in quite well, not to mention i don't think it was quite the giveaway that was the advertisement but merely simulating absolute chaos in reality.
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    kik36 | September 05, 2008
    
    Ahhh ok makes a bit more sense. I never played the first one.
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Final Blade | September 06, 2008

_{Lol interesting. Though in reality, EA always stirs Chaos so this isn't anything of a surprise.}