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GamersDailyNews: EA causes chaos in London with £20,000 fuel giveaway

September 05, 2008 in News comments 6

Electronic Arts has come under fire for a publicity stunt in London when it gave away £20,000 of free fuel to promote Mercenaries 2: World in Flames launch. The Finsbury Park area was thrown into chaos as motorists swarmed on the petrol station for their £40 of free fuel.

Lynne Featherstone, MP for Hornsey and Wood Green, criticised EA as ’irresponsible and dangerous, saying, "Whilst a lucky few might have got free petrol, hundreds of residents have faced misery".
Hobgob1in via gamersdailynews.com »
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  • 0
    Slumpy monkey Sep 5, 08
    Bloody London gets everything D:
  • 0
    BlackLabel Sep 5, 08
    Genius!! I am really starting to love EA haha.
  • 0
    kik36 Sep 5, 08
    Not sure how that ties-in with Mercenaries 2 but hey who can beat free gas!!! LMAO Oops I mean "Petrol"
    • 0
      BlackLabel Sep 5, 08
      Fuel is currency in Mercs 2, it ties in quite well, not to mention i don't think it was quite the giveaway that was the advertisement but merely simulating absolute chaos in reality.
      • 0
        kik36 Sep 5, 08
        Ahhh ok makes a bit more sense. I never played the first one.
  • 0
    Final Blade Sep 6, 08
    Lol interesting. Though in reality, EA always stirs Chaos so this isn't anything of a surprise.

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