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Google a game publisher? Its not as crazy as it sounds. Google has already released "Google lively" and it has some potential to become a game publisher, as Chris Morris says.
With Google increasingly willing to explore areas beyond its search engine roots, I've started wondering: Is Google as a videogame publisher within the realm of possibility?
It's not as crazy as it might sound.
Google (nasdaq: GOOG - news - people ) already has its toes dipped in the gaming waters on a couple of fronts. "Google Lively," an avatar-based social interaction site, launched in July and appears to target "Second Life" players. And in March 2007, the Internet king acquired in-game advertising firm Adscape for $23 million.
So far, Google hasn't done much with either. After an initial surge, "Lively" users are minimal--and Adscape has been quiet since the takeover. But the understated nature of these divisions could be temporary.
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Most recently commented on by on Sep 12, 2008
Most recently commented on by on Sep 12, 2008








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Google would be a good EA.
Everyone loves google right?
Hopefully they do put out something really good though.
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