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GameStop isn't scared of their vendors, confident they'll win retail sales

Tyranitar24 | September 10, 2008 | News | Playstation 3 XBOX 360 Company 
With GameStop hosting its expo this week, EDGE Online was able to speak to some higher ups in the company. Bob McKenzie, a Senior Vice President of merchandising at a GameStop store in Texas, revealed that they have always been honest with their vendors and they're "not afraid to compete with them".

In addition, he also added because of speed limitations affecting consumers to download games, it causes them to head on over to a store and pick it up, allowing sales to remain constant. That is why you don't see a lot of full, downloadable games for the PSN and Xbox Live.
Tony Bartel, EVP of merchandising and marketing argued that brick and mortar retail offers something meaningful beyond digital shopping. "We really think we provide a tremendous value to the customer by them coming into our stores. We offer a great experience with the expertise of our staff."

Bartel also said that he doesn't see the issue of digital distribution as a "publishers vs. retailers" matter. "I don't see it that way at all. The way that I see it is I think we're both after the same goal--to offer customers a great experience. If they want to offer games digitally, we understand. But we sure don't plan on getting in the publishing business--we just want to be great retailers."

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