“My crunch only gets worse,” he told me at this year’s PAX. “When the game comes out, people start playing it and then everyone’s got an opinion! [Lionhead] said to me when I started, if you survive your first game as a community manager, you’re in it for life. Ninety-five percent of community managers don’t even survive the first game.”

Well, he’s still there. But that doesn’t mean he has an easy gig.