After Activision made a whole lot of money off of Call of Duty 4: Modern Warfare last year, they want even more (can't blame them money=win); so they will have more DLC in Call of Duty: World at War. They said that "The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game", which is a lot of time, so they want to reach out to the online players with much more DLC.

Activision raked in millions in sales with 2007's Call of Duty 4, but the publisher sees more opportunities beyond the retail box with the upcoming sequel.

"We ... see strong opportunities to monetize online gameplay," said Activision Publishing CEO Mike Griffith during an analyst day on Monday. "The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.

"Over time, we'll qualify more opportunities to increase the monetization of these activities."

Infinity Ward-developed CoD4 has paid downloadable maps available on digital storefronts, but with CoD5, developed by Activision studio Treyarch, downloadable content will be a considerably bigger priority.

Griffith added that Activision "plans to increase online monetization" with CoD5, offering "3x the amount of content available for download and premium content called 'Day One Advantage.'"

Twisted via edge-online.com »