A kid with the name of Dragunov played Burnout Paradise just this week and made a screen shot of what he had seen in his game. What he saw was Obama posing in a billboard in the game. Somebody asked, "What's wrong with posting ads in video games? After all, Obama's been courting the youth."
I kept on wondering about the odds of this act but yeah, what's wrong anyway?

We've only gotten one report of this, which seems a bit odd, but an Xbox Live gamer who goes by Dragunov765 has posted photos of what appear to be in-game ads for Barack Obama.

Dragunov (we know his real name, too) says he came across the ads while playing Burnout Paradise earlier this week and posted them on his Rooster Teeth journal page. We were tipped to the pix by a GP reader who vouches for the guy. In turn we contacted Dragonuv, who commented on the ads:

The ads mention that early voting has begun and reference voteforchange.com. That site says that it is "Paid for by Obama for America" and helps voters find early voting locations in states that permit the practice (which has indeed begun).

EA reps did not respond to several attempts by GamePolitics to verify the ads.

GP: Bottom line? If the ad pix are Photoshopped, ya got me, Dragonuv. But I don't think they are. Dragonuv is no kid and my gut tells me he's on the level.

And in any case, why couldn't - why shouldn't - a candidate make use of in-game ads? After all, it's the new, new thing, and Obama has been courting the youth vote all along.

The concept of in-game political ads does raise some issues, however. Does the campaign get to choose the games in which their ads appear? We have to think they do. Having one's campaign ad appear in GTA IV, for example, might hand an opposing candidate an opportunity to sling mud.
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Most recently commented on by on Oct 14, 2008
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  • 0
    Bale Fire Oct 9, 08
    Okay advertising is one thing, but honestly election posters in videogames? If I see any more games doing this I'm not going to vote for the candidates featured full stop.
    • 1
      HawkMan Oct 9, 08
      wow, we finally see a poilitical figure taking advantage of gaming, instead of damning it and saying it causes violence amongst teens and he's repaid with a threat like this?!

      *bleep*.
      • 0
        Bale Fire Oct 9, 08
        Who says Obama put it there? I think Criterion are just rooting for their favourite candidate, or rather the director's one.
      • 1
        kik36 Oct 10, 08
        @HAwkman You're a sucker if you don't think Obama would turn on gaming if it came to benefit his career. He's a politician.....and worst of all a salesman.
        • 0
          Daigoji_Gai Oct 10, 08
          Cynical views of politics doesn't help anyone. Not every politician is a salesman or a liar.
        • 1
          Zero and X Oct 10, 08
          Agreed assuming all politicians are "evil" is childish.
        • 2
          kik36 Oct 10, 08
          Haven't seen a politician tell the truth yet. If you find one, send him/her to the white house. As it is, they're merely puppets for their parties. A few may start out honest, but on that long road to the white house there are many temptations along the way.

          That's not being cynical, that's being realistic.
  • 2
    BANDITO ATTACK Oct 9, 08
    i hear mccain has ads in cemeteries.
    • 0
      King X2 Oct 10, 08
      LOL!

      But in all seriousness, I think this is a good strategy. Unusual, yes, but a smart move.
  • 0
    Capn Droid Oct 9, 08
    But this isn't right. I can understand corporate advertising, but this is an election. Besides that, imagine several years from now, when we'll be in the heated election of Smith and Bush's daughter, and we play this game and say "ohoho, look, it's one of those Obama ads!"
    • 1
      Koloth Oct 9, 08
      They can remove and change the ads at any time. It's not like they will stay forever.

      And why is everyone so up in arms about this? I mean hell gaming companies have told us for years now that they would be adding advertising to their products. I for one have just accepted it. I mean it is a good way for companies to make some extra money on their games. And any time a company can make some extra money that means they have more money to make more and potentially better games. As long as the advertising isn't blatantly obtrusive what does it even matter?
      • 0
        Big Willie Oct 10, 08
        I agree. And I think that it ads a bit of realism to some games. Granted, I think I may be a little taken back if I saw an advertisement in a game that I felt the advertisement took away from the environment of it. Like say, a coke ad in a Zelda game.
  • 0
    iLLmatic Oct 9, 08
    I've never seen that ad OR that car in Burnout Paradise, so what is going on here?
    • 0
      Shadow of Death Oct 10, 08
      Probably a high level car.

      OR it might be one of those Franchise/Partner cars (I can't get any of them V_V I guess I got the game too late).

      Never looked, but I don't think I've seen the Ad. I might have though, it looks familiar....
      • 1
        iLLmatic Oct 10, 08
        I've had every car in the game for months, and I have never seen this ad. That's why I'm very skeptical about what is going on in that picture. Unless the ads in the game dynamically change, which I also have never heard a thing about, then this is fake.
        • 0
          Shadow of Death Oct 10, 08
          Do you have all those franchise/special cars that you have to redeem a code for, then?
  • 0
    Subzer0 Oct 9, 08
    Tbh, that sounds like a really smart strategy.
    • 0
      Daigoji_Gai Oct 10, 08
      /Agreed it is actually a brilliant strategy. Obama has done some clever things that no other politician has - which explains how he went from nowhere to suddenly becoming a viable presidential candidate.

      Whether it is wrong or not = not my place to say. But you have to admit it is a damn clever campaign move.
  • 2
    kik36 Oct 10, 08
    I don't want politics in my gaming experience. I play to get AWAY from reality. I see enough political bullshit on a daily basis that it's unnecessary in the games I play.
  • 0
    Gamesta100 Oct 10, 08
    I don't know about anywhere else, but here in Aus, if you pre-ordered the game from EB Games, you got an exclusive car.Could that be why no one here has seen that car?
  • 0
    Dragoshi1 Oct 10, 08
    I honestly have been all over paradise city in my WALMART custom, and I have never seen an Obama Billboartd. Most likely it was photoshopped until the game's creatores/ect deny or confirm it.
  • 0
    Deathsythe Oct 10, 08
    I'm not familiar with the series - its like stuntman is it not?

    I just forsee this being capable of being used as political fodder if the wrong people get their hands on it.


    Also - Obama was on the ball with Hillary Clinton when it comes to legislation censoring and banning video games, so this is kind of a(nother) flip for him.
    • 1
      kik36 Oct 10, 08
      EXACTLY! I'm glad someone else is paying attention to politicians flipping when it's in their best interest.

      Personally, I'm tired of having to choose the "lesser of two evils" which seems like what we've been doing in America for quite some time.

      Anyways, enough of the political bullshit, I'm going back to worrying about my gaming!!!
    • 1
      Koloth Oct 10, 08
      I don't know that I would consider this a flip. For one Burnout isn't an M rated game, it is E 10+. So it isn't one that would even be affected by legislation in the first place.

      Secondly the ads are generally placed by an ad agency. More often than not the canidates simply aprove the message not precisely where it is placed. Thus Obama might not even be aware the ad is in a video game. Assuming of course this is indeed real to begin with.
      • 0
        kik36 Oct 11, 08
        You're right Koloth......Obama prob didn't even have a clue it was going ino a video game.....if it's true, have yet to hear any one else confirm this ad.
      • 0
        Final Blade Oct 13, 08
        The thing is, the game doesn't have to M rated. Obama is against games as much as hillary. And I rather not see Politics in games as it is. I said the same thing about the whole political feel of FF12, which turned me off the story.

        Politics has no place in games. End of.

        Also - I've been playing the game for months now, and never seen this ad. It sounds and looks fake tbh.
        • 0
          Salvador_Dog Oct 13, 08
          but what about the Civilization games or the new FFvsXIII?
          i think politics can be effective in games if they are implemented correctly. this you can classify as [sorta] because it is trying to get the youth to go out and vote (by youth i mean young adults)
        • 0
          Final Blade Oct 13, 08
          Yes cause having a useless billboard which no one has really seen on BP makes it a great reason to have politics in games. I've always stated that video games are made for the sole purpose of getting away from the political or just real world drama. Politics in games(which FF12 had was 100% about really) was one of the things that made that title fail.

          FF13v looks balanced in that its not all political. It reminds me of FF7 where it had political but also had the Fantasy atmosphere that FF games is all about.

          The main point as I said, players play games to be immersed in a story and gameplay element to take our minds away from the real world and its issues, which includes politics. Real world issues has no place in games.
        • 0
          Salvador_Dog Oct 13, 08
          yea your right and i understand. what im trying to say is that it does nothing for the story so that really has no effect on how you play the game. If it has nothing to do with the story or objectives in the game then there really should be no problem. and that's why i think it works, because it doesn't force people into doing anything.
          you said
          quote
          players play games to be immersed in a story and gameplay element to take our minds away from the real world and its issues, which includes politics.
          which i completely understand and agree with but i think it also depends on how its used and in which type of games, if its a driving game, i doubt there's a very in depth story that centers around anything other than racing and getting cars. Now if this were to be found in a game such as White Knight or FF13vs then i would totally agree with what your saying. But to say politics have no place in games period then that's where i can't say the same thing, just look at Bioshock's main plot, its about a guy that doesn't want to be ruled by the governments so he creates his own haven underwater, but some don't see it like that because it ties in perfectly to the plot.
          i guess the main point for this stupidly long reply is that, politics can be in games, but not are supposed to be blunt about it.
    • 0
      HawkMan Oct 11, 08
      Obama has never even mentioned banning video games. learn your facts.
  • 0
    HawkMan Oct 10, 08
    How is Obama the lesser of two evils? Sure he's not my Ideal candidate...his goals seemto mesh with mine but his missing a few stuff like educational reform. He's talked about it, but neither candidates seem serious about it.

    I rather pick him over MCCAIN,Edwards, and Hillary.
  • 1
    HisServant77 Oct 10, 08
    Nope, I honestly can't stand Obama, he seems too . . . "fake" I don't know.

    But I think all political ads should not be in video games. It reminds me of the whole "we don't talk about religion or politics" . . .

    How would people like Churches to start paying for ads in video games? I can GUARANTEE there would be an uproar like none other. But political ads? "Aw well . . . it's just an ad, right?" or "Well I don't like it, but let's leave it at that." instead of the uproar we'd see from the formerly mentioned type of ads.

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