EA have become famous for making sports games, licensed games and rehashed sequels after sequels. Well EA knows that, and they plan on doing something about it. They are trying to change their image by bringing out new IP's such as Dead Space, Mirror's Edge and Spore. This is quite a good business strategy, but you have a long time to get to your goal EA.

For a while now Electronic Arts' has been regarded pretty badly by gamers for it's reputation of releasing sport and licenced only games. It seems however there is a huge change ahead with popular titles and original IP's such as Mirror's Edge, Dead Space and Spore all being relesed under it's wing.

"We found a few years ago that we had a set of problems where EA's reputation became one of just doing sports games, sequels, and licenses and the market was reacting to newer properties like Grand Theft Auto and Halo. At the same time, movie and sports licensors started jacking up their rates and it was becoming less profitable to chase licenses." EA Games president Frank Gibeau

It seems that recently released title Dead Space is being named the model of EA's future. Not only releasing as a game, Dead Space has spanned out into an animated movie as well as a comic book series.

Sayyed via consolemonster.com »