A recent joint study commissioned by the Content Delivery and Storage Association and the Entertainment Merchants Association found that 88% of the people they surveyed store their games in the original case it came in. Also 54% of gamers said they trade or sell their games when they are done with them.

Some other interesting findings are that.
The average DVD collection per household is 114 DVDs.
The average video game collection has 48 games.
A suprise to me is that 26% of those surveyed own some unopened DVDs and 11% own some unopened games.

The NPD Group surveyed a pre-identified sample of DVD and video game purchasers who had purchased a DVD or video game in the past 6 months. The report is based on 557 qualified DVD respondents and 562 video game respondents.

Eighty-nine percent of DVD owners and 88 percent of video game owners store their DVDs and video games in their original cases. Five percent of DVD owners and eight percent of video game owners store their discs in plastic sleeves but save the original cases. Only six percent of DVD owners and five percent of video game owners said they throw away or recycle the cases.

When they no longer want to own a title, 45 percent of DVD owners give the title to someone else, as will 24 percent of game owners. Fifty-four percent of video game owners will trade it in or sell it; the trade/sell rate is 27 percent for DVD owners. Twenty percent of DVD owners and 17 percent of game owners store the discs. Only two percent of DVD owners and four percent of video game owners recycle or throw the product away.

The issue of DVD cases being considered as packaging versus as a part of the product has been questioned by some in the industry and without consumer research we could not verify our beliefs that consumers consider the DVD case as part of the product,” commented Charles Van Horn, President of CDSA. “When almost 90 percent of DVD consumers state that they store their DVDs in the original case, they have verified that they consider the case a valuable part of the DVD product.”

Livewire_19 via kotaku.com »