The iPhone has been a very successful device and because of that, a variety of games have been made for it and they're not stopping anytime soon. Bob Borchers, the Apple senior director of marketing for the phone, showed some of the newer games coming out, which include EA's Need for Speed Undercover.

Gunn says that EA has "taken full advantage of all of the unique elements... like touch, flick, accelerometer, and motion sensitivity" -- and graphically, the game appears to be roughly on par with a PSP title.

More revealingly, Gunn says, "The partnership that we are building with Apple in delivering these great apps and helping sell more hardware is equally as exciting" as selling games on iPhone to consumers.

tyranitar24 via gamasutra.com »