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Real life Dublin newspapers tell of Chimera invasion!

November 28, 2008 in News comments 13

And they say Sony has shitty advertising? In a rather interesting advertising campaign in Ireland stories of the Chimera invading America have appeared in real life newspapers the Metro and Herald AM. The story includes vicious stories on the attacks, a scientific analysis on the Chimera and even a letter from the president urging people to band together to face this new threat. Bet you stories of people thinking this real begin within 24 hours.

Sony scares the living shit out the nice folks in Dublin. Ireland today, will full page advertisements for Resistance 2 masquerading as front page stories declaring "America Under Attack!"

Kotakuite Cyruss sends us full scans of the four-page wrap-around that lovingly embraced the actual free Dublin morning papers Metro and Herald AM. Stories range from the front-page spectacular to a scientific analysis of the Chimera and a letter from the President of the United States to the American people, urging them to band together against the Chimera threat.
Bale Fire via kotaku.com »
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  • 0
    chautemoc Nov 29, 08
    I love this kind of stuff.
    Adbusters fooled me with a similar approach years ago. I was convinced "S11.2" had occurred and I'd just missed it (I didnt pay attention to the news then). Genius.
  • 0
    Big A2* Nov 29, 08
    When I saw this I though of the Chimera from Mother 3. Aparantly that's not the case.
  • 0
    Shadow net583x s Nov 29, 08
    I have a feeling we could see another "War of the Worlds" type extravaganza, except smaller.
    • 0
      Seeker X Nov 29, 08
      That would be pretty hilarious, but only uninformed people would actually fall for it. Back with Orson Welles's War of the Worlds, I'm sure radio broadcasting was the biggest thing. Kinda like now it would've been TV news covering an Alien invasion.
  • 0
    Sayyed Nov 29, 08
    I think this is really cleaver and awesome. I wish I had a copy.
  • 0
    Mnmfan Nov 29, 08
    Brilliant. Can't wait to read it. Finally something good in the paper.
    • 0
      Sayyed Nov 29, 08
      Get an extra copy and mail it to me.
  • 0
    I love star wars Nov 29, 08
    Yeah!!! Something good in the paper,I'll be picking it up this evening.
  • 1
    Big A2* Nov 29, 08
    Wow, alot of people posting here live in Dublin.
  • 0
    Stefan Nov 29, 08
    i was reading one of these the other day in Zavvi.
    kind o annoyed because they didnt have the game in but these papers were every were!
  • 0
    HisServant77 Nov 29, 08
    HAHAHA I love that!

    Though, I agree, I wonder how many people will believe this, just like the people believed the radio when they read War of the Worlds
  • 0
    black doom Nov 29, 08
    Yay Dublin! I have never said anything remotely resembling for Sony but, umm, uh... nice work.
  • 0
    Krunal Nov 29, 08
    Bah... I wish the London Metro was as good as that. We didn't get any advertising thing over here... though they did concentrate on the most important news - Bombay bombings

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