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And the first brand to be advertised in Home is...

December 02, 2008 in News comments 15

No it's not Coca Cola or McDonalds or even Nokia or Motorola. Instead the first brand to come to Home is Red Bull (it gives you wings ya know).

It won't be just a simple poster either. The Red Bull advertising brings it's very own island with a Red Bull plane statue as it's centrepiece. It also doubles as an arcade flying racing game.

No details as to when the Red Bull tropical Island will appear but maybe the Beta testers will be lucky enough to see it first.

LONDON - Red Bull has become the first brand to build a presence in PlayStation Home, Sony's much anticipated virtual world, Revolution can reveal.

Red Bull has built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series.
Home is currently under construction and likely to be opened up for public testing before the end of 2008
Mnmfan via brandrepublic.com »
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Most recently commented on by on Dec 13, 2008

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  • 1
    BlackLabel Dec 2, 08
    Awesome, i personally love all this advertising. I want Home to feel as real as possible and to be honest aslong as they are not too intrusive i would love to learn about a new product when i am playing Pool, i assume the advertising will not be in the users own room but everywhere else. I want to see what they do on the fashion side of things i mean they could do a lot with brands like Adidas, Nike etc. I am sure they will get lots of interest from predominantly skater/emo brands, i would love to have Mcdonalds and stuff advertising as when i'm hungry i wanna find the menu in the game before i roll on down to my nearest lol.
  • 0
    Cruxis Mana Dec 2, 08
    *Taps watch*

    Any time now.
  • 0
    Krunal Dec 2, 08
    RED BULL GIVES YOU WINGS!!!!

    I remember shouting that out at the top of my voice during tutor period in year 10/11... ahh those were the days...
  • 0
    PangTong_Blademaster Dec 2, 08
    This is a reason never to complain about in-game advertising again.
  • 0
    Sayyed* Dec 2, 08
    See, if in-game advertising is done like this, then I think its cool.
  • 0
    iLLmatic Dec 3, 08
    THIS is what we've all been waiting for. THIS is the reason that Home will be a success, and will prove the PS3's worth. Red Bull!
  • 0
    Roy Dec 3, 08
    My work sells Red Bull. I'll be honest though, I have never tried it. I might try the Sugar Free one tomorrow.
    • 2
      iLLmatic Dec 3, 08
      Sugar free Red Bull? You want that new car with no wheels while you're at it?
      • 0
        Roy Dec 4, 08
        I am not a huge fan of sugary drinks unless it's juice.
        • 0
          HisServant77 Dec 4, 08
          I'm the same way. The only energy type drinks I would drink, is that Five-Hour Energy drink. Now that is nice
  • 0
    Bale Fire Dec 3, 08
    At least its an interesting way of incorporating advertising, but wouldn't the first brand technically be Sony? I mean all the products and stuff.
  • 0
    Final Blade Dec 3, 08
    Red Bull sucks. However, interesting that red bull is advertised in home.
  • 0
    HisServant77 Dec 3, 08
    Yeah I saw this yesterday morning (man I should really start submitting articles!!) That's a great way of advertising!

    Though I doubt many will take that same approach

    But yeah I think it's not surprising Red Bull will advertise in there first. I mean, people need SOMETHING to keep them up when they are gaming on those sleepless nights! Or chatting it up and everything in HOME for 2 days straight!
  • 0
    Roy Dec 4, 08
    Yeah, not to mention when you have those long holiday weekends.
  • 0
    Dramon Knight Dec 13, 08
    Red Bull! xD Who would've thought it? I can hand on heart say not me.

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