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Blu-ray sales are doing extremely well!

December 13, 2008 in News comments 14

Well as reported Sony was pushing for the success of the new format Blu-ray and it won against HD-DVD. But to those who said Blu-ray would die and never take off well it seems you've been proven wrong. Blu-ray player sales sky-rocketed this Thanksgiving by 300% and that's huge. And it seems Blu-ray is the number 1 most wanted electronic device this holiday season. That is truly amazing, and with PS3's and games being on the Blu-ray medium you can only picture the sales increasing further. So Sony must be grinning at the news of blu-ray. Hopefully PS3 games and sales will also be in the most wanted list too this holiday season.

Early today, the Digital Entertainment Group (DEG) in conjunction with Greenfield Online, announced the findings of their survey data that show that HDTV users have named the Blu-ray as their most sought after holiday wish list item for 2008. In addition, stats from NPD Group and DisplaySearch show that 147,000 Blu-ray players were purchased during Thanksgiving week, a figure up by 300% over last year's sales. Black Friday Blu-ray sales were also off the chart according to an independent DEG analysis, with sales more than quadrupled that of what was sold in 2007.

"This recent survey data combined with these sales numbers illustrates that, given the economy, people will be spending more time entertaining themselves at home by watching movies – and the delivery system they want is Blu-ray," said Amy Jo Smith, Executive Director, DEG. "These stats are particularly encouraging because, even with the consumer anxiety out there right now, Blu-ray is poised for a strong holiday sales season."

Blu-ray players aren't the only benefactor of the current HD craze, as Blu-ray discs themselves are experiencing exponential sales growth. Greenfield research shows that consumers more than ever want to receive movies on disc this holiday season, with most preferring a Blu-ray disc gift instead of a standard DVD. Experts cite the tough economy as the reason behind the heightened Blu-ray interest, as consumers with HDTV's are becoming more likely to focus on in-home entertainment spending, such as purchasing Blu-ray players and discs, instead of using the money for out of the home activities.
Final Blade via gear.ign.com »
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  • 0
    Subzer0* Dec 13, 08
    lol at markup fail.

    I guess that's good news for Sony. PS3 sales will definitely be on the rise this Christmas.

    I wish I had HDTV so I can enjoy blu ray movies. =(
    • 0
      Final Blade Dec 13, 08
      It worked when I previewed the article for any errors.
      • 0
        Subzer0* Dec 13, 08
        I was mostly referring to your 'thick' smiley. If I were you, I'd remove it.
        • 0
          chautemoc Dec 14, 08
          Done .
        • 0
          Final Blade Dec 14, 08
          I know, so was I. When you preview your quote and summary the thick Smiley worked. Thus figuring it would when I submit it.
  • 0
    The Omega Dec 13, 08
    Yay? By the time I can afford a Blu-Ray player, an HD television and connection, and Blu-Ray movies, some new kind of contraption will be out that will be all the rage. I'm settling for my DVD's on my standard TV for the time being.
  • 0
    PangTong_Blademaster Dec 14, 08
    It's true, Blu Ray is the mint, but the discs themselves still cost too much, but in saying that, regular DVD prices are a joke too. A few of my 360-loving friends are getting Ps3's for Blu Ray use... time for a change methinks.
  • 0
    EOM Bassist Dec 14, 08
    So, another article has criticised that PS3's arnet selling, mainly because of Blu-Ray capability, and now this article says Blu-Ray is selling like hot cakes? Confused much?
    • 0
      BlackLabel Dec 14, 08
      Probably because Sony and it's competitors are undercutting themselves, the PS3 is still £269 in the UK yet i can buy a standalone Blu-Ray player for £159. If i wanted Blu-Ray i would but the standalone regardless of the features as i am making a killing, not to mention one deal i saw was that player with 5 blu-ray movies for nothing.
    • 0
      Final Blade Dec 14, 08
      While I submitted this first before the other article, this article just proves how ridiculous the other article is.
  • 0
    Dramon Knight Dec 14, 08
    I don't care if they are selling well. Only because I can't actually watch Blu-Ray discs at this moment in time. :\
  • 0
    Sayyed Dec 14, 08
    I went to blockbuster and tye only had dark knight on DVD, I decided to wait untill the blu-ray version get back. The hell am i watching that movie on DVD
  • 0
    Bale Fire Dec 15, 08
    I keep trying to convince my parents to get a HDTV and a Blu Ray player downstairs, but they just don't listen.
  • 0
    Smoke Dec 15, 08
    When I first heard about Blu-Ray, I couldn't have cared less. I figured I wouldn't be able to tell the difference in quality, and for the most part would still buy DVDs due to the price difference. However, since Sony offered a few Blu-Rays with purchase of a PS3 a year or so back, I gave it a try. After watching The Prestige and Full Metal Jacket, I became a stout believer and wanted to upgrade my home to a more home-theater experience.

    I still buy DVDs that are more low end productions, but for the top-notch masterpiece stuff (IE: The Dark Knight) I stay with Blu. I'm REALLY glad it's catching on, it also brings those prices down. Once The Shining dropped to $15, I was all over that.

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