Siliconera's Spencer has been keen enough to notice Sega has gone to great lengths in recent times to protect its franchises of old, trademarking ChuChu Rocket (just last week), Sonic Shuffle, Jet Grind Radio, Cosmic Smash (a truly unique gem), and Virtual-On Oratorio Tangram. Is Sega getting "back in the game" one step at a time? Kind of seems like it...

Like we mentioned before these are probably protective trademarks, but it is strange to see Sega spend money, and registering trademarks costs quite a bit of money, to protect so many game names. Interestingly, in the case of ChuChu Rocket the previous trademark isn’t even expired. So why would Sega spend all of this money to protect names of games that aren’t even their hot properties? Is Sega going to pull a Nintendo with a “New Play Control” series of their own?

chautemoc via siliconera.com »