Electronic Theatre delivers Electronic Art's announcement of a joint project with Hasbro to create an online world for the incredibly popular Littlest Pet Shop franchise.

“Littlest Pet Shop is the ‘must have’ property among teen girls worldwide,” said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. “Building on its success of creating Littlest Pet Shop digital experiences that were embraced by legions of fans, EA is once again set to re-invent the Littlest Pet Shop play experience, but on a much larger scale – the Internet. Millions of girls globally will now have a place where they can come together to connect, collect and share in Littlest Pet Shop fun.”

kevcothirtythree via electronictheatre.co.uk »