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Electronic Theatre reports on a Audit that has found Nintendo to have the best performing advertising campaigns in the US during the busy Q4 2008 season.
The Phoenix AdPi Audit combines brand performance, advertising performance, and copy testing. This latest one measured consumers' reactions to 30 ads that were in-market from October through December 2008. The ads were from top video game publishers such as Activision, Disney Interactive, Electronic Arts, Microsoft, MTV Games, Nintendo, Sony and Ubisoft.







Comments
Of course, we all used to do that too... in fact, I'm sure some of us still do.
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