Electronic Theatre details Capcom's plans for the Resident Evil 5 UK Launch Campaign, dated for March 13th 2009, with prizes including a trip to Africa.

Electronic Theatre has recently received an interesting communication from Capcom. There have been many unique marketing campaigns to raise awareness for the launch of a videogame in the past year; Electronic Arts made traffic-stopping headlines with their free-fuel giveaway supporting Mercenaries 2: World in Flames, a fountain in Central London become home to a parade of plastic marsupials thanks to 505 Games and the launch of My Pet Dolphin 2, and there was undoubtedly many superstitious fears stirred-up by Warner Bros. Interactive’s black cat campaign running alongside the launch of F.E.A.R. 2: Project Origin. But now, Capcom have revealed their plans for perhaps the most eventful idea yet. Full details follow:

kevcothirtythree via electronictheatre.co.uk »