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PS3 Price Cut Needed, Says Ubisoft CEO

May 20, 2007 in News comments 14

Ubisoft CEO, Guillemot, stated that the PS3 will need a substantial price drop to be truly successful. Among other things, Guillemot hinted at a PS3 exclusive title in the works.

In a recent talk with business news outlet, Reuters, Ubisoft CEO Yves Guillemot had some choice words to say about Sony's faltering PS3. Guillemot believes that Sony's console -- which continues to sell under expectations -- needs a substantial price drop, and it needs it soon.

Speaking at Reuters Global Technology, Media and Telecoms Summit, Guillemot remarked, "For sure Sony will have a different market share... lower than before." The Ubisoft exec added, "They have to decrease the price quite significantly," but declined to expand on this statement any further.

Despite these low expectations for the machine, Guillemot hinted at an exclusive PS3 title being worked on for the console in Europe. Guillemot didn't reveal any other details on this project, but hopefully an announcement will pop up during the upcoming Ubidays press event in France.
GameFreak101 via ps3.ign.com »
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Most recently commented on by on May 23, 2007

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  • 0
    Final Blade May 20, 07
    Yea its not a surprise that they would say that. But a ps3 exclusive thats sounds great. I wonder what it is. Maybe this will help out the ps3.
  • 1
    Greatbwfc May 20, 07
    I agree, with the price of the PS3 as it stands now, many people (including me) will be left out in the cold as we cant afford it when our favourite titles from the PS2 move on to the PS3.
    • -2
      Final Blade May 20, 07
      Actually, its affordable its just a little pricy. I mean You guys have money to buy plasma's or Hdtv and yet you complain its too much please. I know Portable dvd and such that cost more than this. I just think not everyone has $600 for a game system, but its affordable. My advice to everyone is save your money and get it. It shouldn't take you more than a month and a half or two to reach 600. Hell i have 600+ and i already got my ps3 but i save. Idk what ppl waste there money on but its clearly stupid.
      • 0
        iLLmatic May 20, 07
        Yea, CLEARLY its stupid to "waste" money on essential things in life instead of buying a videogame system. Perfectly said, truely profound.
        • -1
          Final Blade May 21, 07
          Yea so do i illmatic. The difference is, i save money you guys dont. Thats not expensive, talk to me when there is a videogame system for 2000 then we can talk expensive. Its just a little price for regular ps3 or any system. Your actually saving money compared to the amount to make this system. But there are stupider things that cost 2000 than this. You make it sound like omg its a million dollars i dont have that much money. Please thats a load of crap. How about you save money, ok i have. I have it and have 600 dollars to buys a few games with. See i have stuff to buy too like food, bills and such and stiill have enough money to keep on the side. You know its adds up eventually. And i only get $9 an hour where i work its clearly not that much even when i do work for a few hours, and few days.
  • 3
    Sort May 20, 07
    "Captain Obvious, white courtesy phone...Captain Obvious, white courtesy phone, please."
  • 2
    TurMoiL911 May 21, 07
    I bet the first person that Guillemot told this to said, "Well, yeah, no shit." Seriously, it doesn't take a rocket scientist to figure out that hte PS3 needs a ffreaking price drop.
  • 0
    Vendetta May 21, 07
    Well yeah most people are going to buy a $600 dollar game system that has $60 games. Hopefully I'll be able to afford one now... >_>
  • 0
    BANDITO ATTACK May 21, 07
    NO SHIT. Did they SERIOUSLY just realize this?!

    I'll just sell my damn house, maybe THEN I'll have the money for this console?

    Sony needs to wake up and realize that hardly anyone is as rich as they all are. Actually they should have realized this when they first released the damn thing and realized that it wasn't selling for shit.

    PHASE 1: PRICE CUT
    PHASE 2: ???
    PHASE 3: PROFIT
    • 0
      Sort May 21, 07
      It's still not selling for sh** either. No games. Their game library is pitiful at best and their loss of exclusive titles also deserves a laugh.

      A $600 console with no titles? Hilarity ensues. Oh but it has a Blu-ray drive? Cue the laughter.
  • 1
    Bale Fire May 21, 07
    My suggestion is that if you want save a few bucks on your PS3 is buy it off ebay

    Here in Australia PS3's cost $1000 but they sell on ebay for as little as $750

    Thats $250 dollars saved
  • 0
    Gotenks* May 21, 07
    Well considering the fact here in Canada they sell for $700. Now add taxes, controllers,a game or two. That is probably going to be breaking the $900 mark right there. And I'm sure everyone already realizes the PS3 needs to drop in price.

    I already have enough money to buy a PS3 but I'm using that money for more important things.
  • 0
    Final Blade May 22, 07
    Actually bandito $600 is far from rich money. Hell i know several portable laptops and portable dvd players that go for $1000's thats alot then this. Yes do what silver suggested buy the thing off ebay. Seriously, they do work great. Hell i know a friend that got his for $400 and i went to his house and played it and it was fantasic. It was basically new. Not everything on ebay sucks. You just need to find the right condition of the item and seller. And you got your self the best deal ever. I get quarter of my stuff off ebay. And let me tell you i havent been disappointed yet.
  • 0
    Mr Gray May 23, 07
    They aren't going to make their profit quick enough without more game release support. They need to cut the price 100 bucks at least. They already knew they were going to lose money on this for a while. But poor planning is costing them their enormous fan base too. Screw all the talk of losing exclusives. There's plenty of dead series' left on the PSX that could easily use a rehash and continuation treatment. (IE: Jet Moto, Colony Wars, Twisted Metal, Bushido Blade, etc etc)

    Microsoft has nothing at ALL over those years in Gaming history. (console-wise)

    Heck, it'd be funny if Sony hijacked games like Slave Zero and spawned PS3 sequels.

    Still a lot of untapped potential, but they need to secure the market and get those consoles in peoples homes, stat!

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