Apparently the main reason for the Japanese to hate the 360 is because of the huge power supply brick that is supplied with the 360. Parappa the Rapper creator Masaya Matsuura has said that it's a nasty sight to see and hiding it is not the solution, but not purchasing the console is.

While he moves on to say the PS3 wasn't successful as expected because the console itself was large. The Wii is small and that's the reason it has beaten the two for now.

The 360 has done shit in Japan. Now that that is out of the way, perhaps we can explore why the piece of kit that is loved across America and Europe does such a poor job at selling consoles in the Land of the Rising Sun. Parappa the Rapper creator Masaya Matsuura was on hand to explain why the Japanese simply don’t want a 360.

Speaking at the Nordic Games convention, Matsuura said the problem was with the AC adapter. Presumably, the Japanese don’t like a giant brick lying around in their living room or bedroom as it is an ugly sight to see. Hiding the brick seems not to be the answer, but not buying the machine itself seems to solve the problem for consumers.

The PS3 also came under fire too. Whilst the PS3 has sold notably better than the 360, it still hasn’t done quite as well as hoped. This is not down to the fact that the PS3 is too expensive or the software lineup isn’t that great, but because the PS3 itself is simply too big. Yes it is big, but would it really stop you buying a console, regardless of brand?

Naturally the Wii came away as the winner of the three, although he did confess that the console was hard to develop for.

So Microsoft, will you reduce the size of the brick (or remove it completely) to stand a better chance of winning over the Japanese public? Unlikely, but if MS want to stand any chance of winning over the Far East, they might just want to jot down a few notes.

ITANI via xboxic.com »