The words of wisdom are here. According to Reggie-Fills Aime, the PS3 and Xbox 360 aren't the main competitors, are the technology and horsepower they have. He also says that they are looking to increase the techonology among them, rather than looking for success.

You might think that the main competition for Wii is Sony's PS3 or Microsoft's Xbox 360. But according to Reggie Fils-Aime, president and chief operating officer of Nintendo of America, you would be wrong.

"We don’t consider just Sony and Microsoft our main competitors," Mr. Fils-Aime said in a recent interview with the New York Times. "If people decide to stay home on a Saturday night playing Wii bowling instead of going to the movies, we win. If people spend 22 minutes making their perfect Mii instead of watching a sitcom, we win."

He also reiterated the point that George Harrison recently made about fun vs. horsepower.

"Both of our competitors have focused on an old paradigm," he said. "They focused on more technological horsepower as the path to success. They fell into a trap of just listening to their core user base rather than focusing on attracting new customers."

The man certainly is not shy about his opinions, and we love him for it.
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Most recently commented on by on Jun 1, 2007
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  • -1
    Sort May 28, 07
    If they, [Nintendo], don't get jump on the HD train, they won't win.

    Flame on.
    • -1
      Vermillion May 28, 07
      What about the external hard disk they have ?
      • 2
        Guticb May 28, 07
        HD meaning High Definition, not Hard Drive.
        • 0
          Vermillion May 28, 07
          No one is perfect, sorry .
          And it has some sort of "external HD" after all, you can buy the component cables.
  • 0
    Reenee May 28, 07
    "If they, [Nintendo], don't get jump on the HD train, they won't win."

    Because graphics equal good games, right?
    • 1
      Jeterocks May 28, 07
      Graphics make a decent game better...
      • -4
        The Blue Flame May 28, 07
        I concur. That's why I think the Wii still fails. Although it's broken the barrier of gaming with it's innovative gameplay, it fails to produce any sort of technological amazment that the Xbox 360 and PS3 can produce.
        • 1
          Reenee May 28, 07
          You two could not be any more ignorant.

          A decent game IS STILL A DECENT GAME. Graphics only affect looks and that's it unless it's the rare game that relies upon it. Otherwise, it will do nothing for enjoying the game. This is common sense.
  • 4
    Seeker X May 28, 07
    "Both of our competitors have focused on an old paradigm," he said. "They focused on more technological horsepower as the path to success. They fell into a trap of just listening to their core user base rather than focusing on attracting new customers."

    "If it ain't broken, don't fix it", ring a bell anyone?

    Kudos on his confident way to deliver his message, but technological advancement isin't a "trap" either, as the millions and millions of PS3 and 360 users will tell you that.
  • 3
    gamefreak101 May 28, 07
    Well, the PS3 has to compete with things such as an external hard drive, CD player, DVD player, etc. I believe consoles have to compete with more than just gaming technology if they truly want the gaming industry to grow.

    So, yes, I agree with Reggie.
  • 3
    Wolfwood May 28, 07
    I believe Fils-Aime is reiterating that the Wii is here to do more than fight directly with the PS3 and Xbox 360. If their console can attract people who couldn't care less about video games otherwise, Nintendo is finding new ways to "win".
  • 2
    Ameer May 28, 07
    Who the hell would make a Mii rather than watch a sitcom?
  • 3
    Reenee May 28, 07
    finalblade, you are the epitome of phrase-distorting today.

    quote
    I never said the wii attracts ppl who doesn't care about games. I was commenting on what wolfwood said
    Same difference.

    quote
    Um well for starters Seeker X has said this for starters. And so has many others.
    I'm pretty sure Andy was asking for someone in the industry, NOT some other Neoseeker user. You know, someone legitimate.

    quote
    Um its not the system that makes them hardcore its there exclusives that does.
    The hell it does! Do you know one of the few main reasons people are afraid of being introduced to video games? THE CONTROLLER. It is simply too daunting to them because of the memorization of the position of the buttons and lack of coordination. The PS2, the Xbox, the PS3, and the 360 fall into hardcore territory.

    quote
    Again this article is about both not just one. So that is a faboy/fangirl statement.
    That one is still a part of both. You're once again the fanboy here. as usual

    quote
    Actually it is luck, or a fad if you will.
    Even Nintendo blatantly saw Sony was being overkill. And that's why they're still selling more units than the PS3 at this very moment. That wasn't luck, that was a strategy. Sony put out its info as time went on, and Nintendo decided when to come out. That is strategy.

    quote
    And some one says that The wii has very few titles making it boring.
    For the sake of religious deities and Gamegrep, learn some damn grammar already. Of course we know what you meant but it makes you look stupid.

    quote
    I forgot where i read that from
    Coming from you, I'm not surprised you'd say that.

    And for the two morons who gave me two thumbs down earlier, sorry, but: A console is only as good as its games, NOT GRAPHICS.
  • 4
    Vermillion May 28, 07
    "And for the two morons who gave me two thumbs down earlier, sorry, but: A console is only as good as its games, NOT GRAPHICS."
    The words of Wisdom.
    • 3
      Kuhn May 28, 07
      Agreed. I buy games for the gameplay. Not the graphics.
  • -1
    Jeterocks May 28, 07
    quote
    You two could not be any more ignorant.

    A decent game IS STILL A DECENT GAME. Graphics only affect looks and that's it unless it's the rare game that relies upon it. Otherwise, it will do nothing for enjoying the game. This is common sense.
    Are you joking...so your saying that if Halo was just stick figures and little 2d guns, but still had the same exact game play, story, missions, and everything else...it would be the same best selling game? or if Twilight Princess looked the same way games look on the DS or some other hand held, but the game was the same play wise, it would still be a best seller? I strongly think you need to shut the hell up and learn that if graphics weren't such a big deal, then why did Nintendo make the Mario games look better instead of keeping them old school, same goes for any other games...honestly, if graphics didnt matter, why don't games look the same as they did on the Atari or any other 80's-90's system...
  • 3
    bbb7002004* May 28, 07
    You are blowing your comparison out of proportion. Playing games on Wii is not like comparing stick figures to the Mona Lisa. The extra graphical horsepower found in Xbox360 and PS3 is used to smooth surfaces, create shading and particle effects, bump mapping, etc, all of which are minuet details when it comes to games. They are the icing on the cake, if you will. They give you an initial "Wow, pretty" then you get back to playing the game.

    One other point. Graphical wonders only last a generation or less, truly great games last a lifetime, hence the numerous amounts of retro games being sold in collections and through services like Xbox live arcade and Virtual Console.
    • 3
      Vermillion May 28, 07
      You made a good point there.

      Graphical wonders only last a generation or less, truly great games last a lifetime,

      Zelda OoT. It released 9 years ago and it is still a awesome game. Also, most people ignore the graphics on it.
  • -2
    Jeterocks May 28, 07
    ok, I can understand that...but lets use your comparison...

    quote
    They are the icing on the cake, if you will. They give you an initial "Wow, pretty" then you get back to playing the game.
    Do you know the millions of people who love to just eat the icing? They see the icing as the major factor and then the cake is the last thing they touch...

    To some the graphics really help make the game what it is, a truly great experience. Then to others, the game play is what makes the game true to them while the "pretty factor" comes second...

    This entire argument is based on personal preferences...all I am trying to point out and that Reenee is one of the biggest hypocrites here in calling other people fanboys, when himself is a pretty damn big one...
    • 2
      Vermillion May 28, 07
      "This entire argument is based on personal preferences."

      Good. You realized something very important. Everyone has their own opinions.

      "Reenee is one of the biggest hypocrites here in calling other people fanboys."

      He pointed very important and true things, I wouldn't call him a fanboy.
      Finalblade98 is a big, enormous fanboy.
      • 3
        Reenee May 28, 07
        Not to mention that graphics will become less and less of a system seller. What could you possibly do when computer graphics become indistinguishable from real life? Gameplay. And it can be any kind of gameplay. Or some other innovation, such as physics.

        Now:

        quote
        then why did Nintendo make the Mario games look better instead of keeping them old school
        Look better? You mean "3D"? And steadily improve the graphics? Honestly, what people are going in Super Smash Brothers Brawl will be the peak of rendering Mario as close to realism as possible in the Mario universe. And that just means detailed hair follicles on his head and face, and the definition of the material of his overalls: denim. Beyond that...sweet, sweet GAMEPLAY ENJOYMENT.

        jeterocks, it's time to end your ignorance: An 8-bit piece of shit is a piece of shit. A 16-bit piece of shit has a bit more detail than the previous piece of shit. A 3-dimensional piece of shit is a more defined piece of shit. A lifelike piece of shit, is well, still just a piece of shit. Sure, it may be polished, but it'll do jack shit for enjoying it. :v
        • -3
          Final Blade May 29, 07
          Its funny you should say that cause thats exactly what the wii is a spinoff piece of shit. The only thing wii has going is there controller, if they didnt, ppl wouldnt be buying there system.

          Andy i would suggest if you shut up, im no fanboy, and i would love for you and reenee to actually define it for me since you talk about me being one. It seems ppl nowadays claim to use the term fanboy when they have no clue what it means. Im saying that the wii is "lucky" right now, and the fact remains They have no HD so there not going to last long. Actually a generation is like a long time. Reenee your ignorance needs to end, cause you talk more crap than every here. Just like jeterocks said, your a hypocritical fanboy, and believe me i know what that terms means.
  • 2
    Rinkydink May 29, 07
    "There current status is luck."

    Strategy, mate. Strategy.

    Good old Reggie with his big-ass words making it sound like the Wii is taking on the world and winning. He sure has guts.

    I fail to see how "jumping onto the HD train" means an automatic fail for Nintendo, it has little relevance to many people, including myself. As some people above believe also, I choose gameplay over graphics anyday.
    • 0
      Final Blade May 29, 07
      Oh really, so that means if ps3 and xbox 360 didnt use HD would they sell as much as wii, i doubt that. See graphics are an intricate part of gaming as well as gameplay. and Fans want Better graphics. Nowadays Graphics plays an important roll in gaming. Its called Future. Like i said b4 the wii is a kids game for ppl who cant handle graphics. And quite honestly the wii is a fad, and since parents dont feel like spending half a grand to please there spoiled kids. Just wait in two years there sales will fall alot.
      • 1
        Reenee May 29, 07
        God, you're such a lost cause.

        quote
        Its funny you should say that cause thats exactly what the wii is a spinoff piece of shit.
        Avoiding the argument, bringing something totally irrelevant, not defining why it's "shit", etc. These are the qualities that make you a fanboy. I really wish you'd be banned by now.

        quote
        Im saying that the wii is "lucky" right now,
        We've proven that it's not. Shape up or, really, ship out.

        quote
        They have no HD so there not going to last long.
        NEITHER DOES THE MAJORITY OF THE WORLD.

        quote
        Reenee your ignorance needs to end, cause you talk more crap than every here. Just like jeterocks said, your a hypocritical fanboy, and believe me i know what that terms means.
        Tell that to the positive feedback I've been getting for my logic over your you-know-what.

        quote
        Its called Future.
        ELABORATE ON IT. This is exactly why you're being called out so often. What does this mean? What does it do?
        • 2
          Vermillion May 29, 07
          Reenee has more logic than everyone here combined. He has pointed many true points, and you can't negate that.

          "Andy i would suggest if you shut up, im no fanboy, and i would love for you and reenee to actually define it for me since you talk about me being one."

          Off course, no one is going to admit that he/she is a fanboy. You have also called me fanboy before, in the post that said that Sony is getting sued because of Blu-Ray, then how about if YOU define it for us?

          One more thing, I am not a Nintendo fanboy, I actually like the PS3. But I just heard negative things from it, and from many different sources. The PSP is good, I have it, but I just like 3 games of it.

          We are just pointing out the truth, and YOU should FACE IT. The PS3 IS LOSING. THE WII IS BEATING THE PS3. Just face the truth, and everyone will be happy.
  • 2
    Mario_1 May 29, 07
    I really enjoy looking at great graphics. There's nothing shallow or ignorant about that. But I'd be the first to admit that gameplay indeed matters a lot more.
  • 3
    Reenee May 29, 07
    quote
    The PS3 IS LOSING.
    Just for the moment. There's always potential for an uprising. But there is the equal potential for failing.
    • 0
      Vermillion May 30, 07
      That's true, very true. All the consoles have the same chance, it is just how will the presidents manage the sales.
      • -2
        Final Blade May 31, 07
        You want to know the definition fine i'll give it to you two. First a fanboy is someone who stays by one system and bashes others. And while people say something bad about there system they get crazy. However fanboys never let things go and never talk facts about anything. I have said goods points on both systems and why there selling, but i guess you two would never know the truth. Like seeker X said, just cause its not selling alot doesnt make it a failure. Its just called a little bit high and need of some games. Xbox360 started out the same way, and it started getting on top. And ps3 will get there great games and take over this war. And thats fact whether you agree to it or not. See the thing is im telling you how nintendo is selling and you guys dont want to except it, cause your fanboys. Oh and one thing, fanboys or fangirls dont want to believe facts, remember wii came out 1 week later and cause of the controller, and price its selling good. Has nothing to do with "strategy" as you may call it.
        • 0
          Vermillion May 31, 07
          Finalblade98, IT IS STRATEGY. They created the awesome controllers, and the price. They didn't added much on it to keep the prize low, and having low prices get more sales. Getting sales because of the price is a good strategy.
          STOP CALLING ME A FANBOY, YOU ARE THE ONLY FANBOY. Tell me where I have bashed another system? I NEVER BASHED A SYSTEM. I have seen you bashing other systems. I remember you said "The DS Sucks, the PSP owns all " (something similar) in one of the news.
          Want more? I will get all the proof here and you will shut up then. I will take screenshots if necessary.
  • 0
    Seeker X May 30, 07
    Uhhhh...the PS3 is losing but now it has the "same chance"?

    What's your definition of losing...sales? Point voided really. You go ahead and ask any PS3 user if they regret ever spending their money on it, when a console fails to entertain majority of its users, THEN it's a failure. Because it's not selling doesn't really have a point...here's the thing, it's expensive as hell and a lot of people don't believe it's worth it...then again, it's THOSE people that call the PS3 a failure.
  • 1
    redneonfish May 30, 07
    Dont forget the 360 has been out a year later than Wii and Ps3, the 360 had to wait a year for its first GOOD game (GoW) the PS3 started with 2 awesome games (Motostorm and Resisitance:Fall of Man.
    • 0
      Mario_1 May 31, 07
      I think Condemned: Criminal Origins was its 1st good game, actually.
  • 1
    bbb7002004* Jun 1, 07
    Finalblade, how is your opinion that the PS3 will suddenly jump ahead of both 360 and Wii a fact all of the sudden? Anyone who has any experience with any electronics would know that, when it comes to consumers, the better product does not necessarily sell well. Lets see, by all accounts Apples were better than PC and Windows, yet look what happened. Both PS1 and PS2 were underpowered in their respective generations, yet dominated sales.

    Now, let me ask you, do you consider the Gamecube a failure? Many do, yet there are plenty of people, including me, who enjoyed the system heavily. Yet it held little market share, hence it is considered a failed system. You can argue (and I would agree) it is far to early to call anything a failure, but sales are a definite determiner to a systems success or failure.

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