Electronic Theatre reports on the beginning of the European TV marketing campaign for Electronic Arts' The Sims 3, coming June 5th to PC, Mac and mobile.

Earlier tonight, Electronic Arts’ began spinning the wheel of the mainstream marketing campaign for The Sims 3, with a teaser trailer broadcast on digital channel E4 during the airing of a brand new episode of Desperate Housewives.

kevcothirtythree via electronictheatre.co.uk »