In an interview with Kotaku, EA's CEO, John Riccitiello, discussed how they were looking to create their own "Natal" at one point in time. Apparently, even they were looking to use the same technology Microsoft used for Natal. He said that the technology behind the concept was "compelling." However, in retrospect, he says that he's glad they passed on the opportunity so that they could continue to focus on software.

In the interview he also provided his own opinions on motion controls and how EA plans to support them in the future. However, he also believes that "traditional controllers won't become extinct."

In an interview with Kotaku, the head of EA disclosed some of his company's experience and ideas involving Microsoft and Sony's motion tech, predicting that half of the market will eventually go to motion-control games.

On the final morning of E3, I sat at a closed bar with EA CEO John Riccitiello and learned that the renowned publisher of Madden, Rock Band and dozens of other hits had a shot at being the creator of Microsoft's Project Natal controller-free motion-gaming system.

But the Xbox 360-maker beat EA to it.

"We almost invested to create a platform extension like that for some of the games we're working on," Riccitiello said. "We're very pleased, frankly, that it showed up at Microsoft, because I'd rather them pay for that. They can leverage it better, and we can build software. But I felt the market wanted that technology and I'm glad it's coming."

McClubbin via kotaku.com »