Sony had a huge plan for there press conference. Tons of great new footage for games, and new games for the console. Alongside with new motion controller and a new PSP model. All this would have stolen the show for Sony and blown away the compition...if it wasn't for all the leaks. Jack Tretton talks to CNBC about how the show would have been great if it wasn't for that, and how they have become part of the industry.

You have to feel bad for Sony. By any normal standards, the company’s press conference at E3 should have had jaws on the floor.

A new portable gaming system. A motion sensing game controller. A greatly increased focus on digital distribution. Normally, just one of these announcements would have rocked the show. But thanks to the industry grapevine, the details of all of these announcements were known long before E3 began.

Leaks are a common occurrence in the video game industry, perhaps more so than any other entertainment medium, but the growing frequency of them makes it harder and harder for companies to contain information — and control consumer expectations.

“People don’t respect confidentiality in this industry,” says Jack Tretton, president and CEO of Sony Computer Entertainment of America. “It’s tough enough to keep a secret within your own company, much less when you speak to third parties.”

Sayyed via cnbc.com »