Electronic Theatre reports on the announcement that Nintendo have purchased a television show, called Britain's Best Brain, due to air on the UK's Channel Five this October.

It has been revealed today that Nintendo have purchased Channel Five’s new primetime quiz for £2 million, with a new Advertiser-Funded Programming (AFP) arrangement. A new milestone for interactive entertainment, the show will be used to promote Nintendo DS titles.

kevcothirtythree via electronictheatre.co.uk »