The 360 is heading to it's second-year on the market since it's release, and has had a good amount of success where it's price stands. Dropping the price now would surely encourage more to buy the console. And for sure, this price drop seems more likely than the rumoured and argued PS3 ones.

Perhaps just in time for Halo 3 to be released?

Peter Moore has been speaking of Microsoft’s need to revamp its marketing strategies in a bid to widen the Xbox 360’s target demographic. Leading analyst expects a price drop before Christmas.

Microsoft has made clear its intentions to widen its line-up of family friendly titles and redesign retail displays as a means of appealing to an audience not traditionally associated with Xbox.



In a move that has strong echoes of Nintendo’s marketing strategies, Microsoft hopes to extend the reach of the Xbox 360 far beyond the 20 year old FPS fans that have propped up its games division since the release of the original Xbox and Halo 2. A price cut may also be in the works according to UBS AG analyst Heather Bellini, reports Bloomberg.

Storm via next-gen.biz »