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If you were hoping that Nintendo's financial report might indicate a price cut for the Wii to attract more sales, you might be mistaken. Speaking at a Q&A session after the quarterly earnings announcement, Satoru Iwata stated that a price cut is not being considered by Nintendo at the moment. He believes that sales will be given a boost thanks to games such as Wii Sports Resort, Wii Fit Plus, and New Super Mario Bros. Wii.
If you're still holding out for a price drop before picking up a Wii, you should probably give up now. Nintendo CEO Satoru Iwata told investors during a recent Q&A session, "At present we're not thinking of doing anything with the price."
The Q&A session followed Nintendo's recent quarterly earnings announcement. Continuing a trend from past Q&A sessions, an investor asked Iwata for his thoughts on possible price drops. As reason for why he's not considering a price drop, Iwata stated that he believes Nintendo's drop in hardware sales from the first quarter of last year is due not to price but to a lack of major game titles.
Luckily, for both Nintendo and current Wii owners, Iwata feels that Nintendo has some big games in its lineup for this year. He pointed to three games in particular: Wii Sports Resort, Wii Fit Plus, and New Super Mario Bros. Wii. He feels that these three could each sell 10 million units this fiscal year alone.
This feat would presumably give Nintendo's earnings and software sales a big boost for the year. And sales to new hardware adopters could also help Nintendo avoid the hardware drops that it experienced this year.
But those holding out for a price drop aren't likely to see one soon.







Comments
I believe they said something before to the effect of "we don't want to drop the price because that would diminish the value the product.". Something like "It would cause consumers to wait for a price drop in the future instead of buying the product now".
I reckon they'll wait until console purchases start to significantly drop before they do anything about the price.
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