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Rent Movies With iTunes?

Dragon | June 11, 2007 | News | PC Mac 
Apple is said to have spoken with major movie companies about the ability to rent movies for 30 days, for simply $2.99. It wouldn't be such a bad idea, either.
Not content with just selling movies and music online, Apple is now engaged in talks with major movie studios about renting movies for a paltry amount of US$ 2.99 for a 30-day rental period.

This may be a challenge toward existing cable and satellite TV companies, most of them offering Video-on-Demand (VOD) which lets people download movies into their cable box or gain access to premium programs.

This move may prove to be advantageous to Apple, who already sells films through distribution deals with Walt Disney as well as Paramount. Other entertainment moguls are hesitant to make deals with Apple simply because of fear that online distribution may hurt optical media sales.

But because of the 30-day limit made possible by the Digital Rights Management (DRM) technology, DVD sales will unlikely get affected by Apple's proposed download-to-rent format, purportedly to be launched in autumn.
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  • 0 thumbs!
    teodortenchev | June 11, 2007
    This is a good idea. Similar to PPV but better. It would be impossible keeping people from recording them and keeping them forever though.
  • 0 thumbs!
    draxx23bb | June 11, 2007
    nice idea but i'm not going to try "better buy or record then rent"
  • 0 thumbs!
    Goyun SSJ15 | June 11, 2007
    Meh, I'm not too fussed, I've got a Nano. But I'm sure all my friends will be flipping.

    teodor- that's what i was thinking XD.
  • 0 thumbs!
    Crystal Creation | June 11, 2007
    Good idea. Though the "Download-to-rent" doesn't sound too tempting.
  • 0 thumbs!
    gotenks992 | June 11, 2007
    Wouldn't be such a bad idea. I'd be willing to look into this if it does happen.
  • 0 thumbs!
    Infinite | June 12, 2007
    Pretty good idea by Apple. I would probably rent a few movies from Apple since it's better then me going down to HollyWood Video to rent a movie for 5 days for $5.
  • 0 thumbs!
    BANDITO ATTACK | June 12, 2007
    lul @ me

    I thought this was gonna have something to do with the movie Rent.

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