Activision has been receiving a lot of hate lately. Mostly for their business practices. Now the CEO of Activision Bobby Kotick has said that gamers are "happy with existing franchises" and don't want to see new IP's every year. Word for the wise Kotick: don't tell gamers what they are happy with.

"A small segment of very vocal gamers say everything has to be new and different every year," Kotick told The Economist. "Actually, people are happy with existing franchises, provided you innovate within them."
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Most recently commented on by on Aug 20, 2009
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  • 2
    Existence Aug 19, 09
    Sure Bob, keep making your excuses for spewing out near identical Guitar Heroes every couple of months.
  • 0
    Linkin Park Fan Aug 19, 09
    My friend has almost the exact same name as him, just with an s in last name. So when ever I hear something like this I think "Why the hell is he being a prick, I should go slap him" Then I remember he doesn't own a gaming company.
  • 0
    chautemoc Aug 19, 09
    This is a really twisted statement.
    I'll just say it's all about balance, and Activision is very unbalanced.
  • 0
    Goldva_X Aug 19, 09
    Can't wait for MW3, once again running on the aspiring Call of Duty 2 engine
    • 0
      Celes Leonhart Aug 19, 09
      You're the only other person I've ever seen mentioning this, haha. (Psst, I'll just assume most "hardcore Call of Duty fans" never even played anything pre-Modern Warfare.)
      • 0
        Dine_Agoti Aug 20, 09
        I'd like to think of myself as a "hardcore Modern Warfare fan," actually.
    • 0
      Zero and X Aug 19, 09
      Incorrect, the actual engine would be the quake engine, not an engine created by Infinity Ward.
      • 0
        Goldva_X Aug 19, 09
        Even more pathetic than I thought. And people still buy them, haha.
        • 0
          Zero and X Aug 20, 09
          Well if anything I think it says alot of how versatile the Quake engine is. Obviously IW had to tweak the engine in order to make Modern Warfare, but still if an old ass engine can make a great looking game like CoD4, I think thats something to be revered, not looked down on.
  • 2
    bbb7002004 Aug 19, 09
    I find his statement terrifyingly true. The vocal minority, AKA anyone who posts on this site, wants the new stuff, but everyone else speaks with their wallets and buys sequel after sequel. Hence, we get sequel after sequel.

    Then again, as long as it's a sequel to your favorite franchise, most of the vocal minority will be drooling over it as well. Look at Nintendo fans, we say we want new and innovation, yet latch onto the first shred of Zelda art we can and leave new franchises like Okami out in the cold.
    • 0
      chautemoc Aug 19, 09
      Sad sad sad..true true true..
    • 0
      Smoke Aug 20, 09
      As Yahtzee put it best: "I wonder what I'll get first this time, the grappling hook or the boomerang?"
  • 1
    TurMoiL911 Aug 19, 09
    I hope Kotick realized that if given the means and opportunity, the majority of us would run him over with a car.

    How about you stop cranking shit out on an annual basis and worked on developing good games with more than a year's time ?
    • 1
      Xeros_the_Slayer* Aug 20, 09
      I'd prefer taking a baseball bat to his face, but that's just splitting hairs.
  • 1
    conel3 Aug 19, 09
    Too bad activision suck. Even though they make money off of things like MW most people just end up going back to CoD 2 or 4 but activision obviously don't care that they're spewing out crappy sequels because they're making money off of them.
  • 3
    HisServant77 Aug 19, 09
    I think of it as things like the cigarette company that does whatever they want, because they've got their customers "hooked." Many activision fans are "hooked" through past games, or the game's names (like how people play halo games just because of the name, regardless of whether it's good or not), to peer pressure "You don't play this game?? LOOSER!!!! EPIC FAIL TO YOU!"

    I wish gamers would start standing up and showing the dev companies that think they can get away with anything they way, that their success depends on THEM (the customers) and not the company itself. (Of course, this could backfire in the future, since most gamers are emotional and often prone to irrational decisions without thinking of the consequences.)
  • 3
    RabidChinaGirl Aug 19, 09
    Can we please stop listening to what this guy says?
  • 0
    kspiess Aug 19, 09
    I said it before: this guy is a pure business guy, through-and-through. He is not a gamer. He's probably never even played more than a few pinball games before he started working at Activision.

    Not that there is anything wrong with that, per say. But you can expect him to make more dumb statements in the future.

    You know what though? He might actually be RIGHT to some extent. If you judge games solely by sales, most of the action is in long running franchises.

    Mirrors Edge and Dead Space both sold well but in the 'every game must sell 5 billion copies' mindset of big-business games they did not do as well was hoped. Franchises are far more reliable sellers than new games.
  • 0
    Joseph Leito Aug 20, 09
    Activision is nearing EA levels of suck.
    • 0
      Chaotic Aug 20, 09
      God, they passed EA the second they started charging $100 for the MW2 standard edition. Even EA isn't that *bleep*ing bad.
    • 1
      Dine_Agoti Aug 20, 09
      Chaotic is correct. They've already significantly passed EA in the "evil corporate scumbags" category. At least EA tries not to be total douchebags; Activision is *bleep*ing proud of their douchebaggery.
  • 0
    conel3 Aug 20, 09
    I actually quite like EA they brought out some awesome new and original games last year.

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