Sony's at it again with their marketing ideas, but this one's pretty interesting. Across North America, they are sending out trucks that contain prizes, competitions, and all that good stuff.

If you were lucky enough to visit our PlayStation® Experience in the past, or you think you've seen an ultimate gamers’ setup, wait until you step on board the brand new PlayStation Experience.

Traveling around the country to various events and concerts, the PlayStation Experience is bringing the gaming power of the PLAYSTATION® 3 computer entertainment system to all our fans. Get ready for non-stop competitions, prizes and shear amazement once you step inside.

Dragon via us.playstation.com »