Electronic Theatre reports on the announcement that Activision's forthcoming DJ Hero will be the headline sponsor for this year's Notting Hill Carnival, taking place this bank holiday weekend.

DJ Hero, one of the most anticipated Rhythm Action videogames of the year, will be the headline sponsor of one of the largest and most colourful street parties in the world this weekend, August 30th-31st, offering Carnival-goers the opportunity to see the game for the first time in the UK - well ahead of its release this Autumn.

kevcothirtythree via electronictheatre.co.uk »