Electronic Theatre delivers a research report on the high street retail response to the PlayStation 3 launch, and price-drop of the system's hardware bundles.

With the launch of the newly redesigned PlayStation 3 throughout Europe today, Electronic Theatre has taken the time to find out how both high street and independent retailers across the UK have been responding to the new hardware proposition. With the Xbox 360 having received a price-drop prior to the weekend and many retailers still carrying stock of the PLAYSTATION 3 unit, it comes as little surprise to find that the high street stands as a very competitive arena currently.
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