The NPD Group has released their hardware and software numbers for the month of September, representing sales for the United States for the five week period of August 30th to October 3rd.

Notables this month:

  • Industry finally increases year-on-year after six month decline streak
  • PS3 leads console hardware charts with release of PS3 Slim

Hardware numbers:
NDS: 524.2k (104.84k per week)
PS3: 491.8k (98.36k per week)
WII: 462.8k (92.56k per week)
360: 352.6k (70.52k per week)
PSP: 190.4k (38.08k per week)
PS2: 146.0k (29.2k per week)

2009 Year-to-Date in US:
NDS: 5,717,800
WII: 4,017,100
360: 2,391,500
PS3: 1,943,500
PSP: 1,372,600
PS2: 1,145,800

Lifetime-to-Date in US:
NDS: 33,259,000
WII: 21,556,900
360: 16,451,700
PSP: 14,713,400
PS3: 8,737,300

Difference between September 2009 and 2008 Numbers
Platform: 2009 - 2008: +/- : % Change
NDS: 524,200 - 536,800: -12,600 : -2.24%
PS3: 491,800 - 232,400: +259,400 : +111.62%
WII: 462,800 - 687,000: -242,200 : -35.23%
360: 352,600 - 347,200: +5,400 : +1.56%
PSP: 190,400 - 238,100: -47,700 : -20.03%
PS2: 146,000 - 173,500: -27,500 : -15.85%

The top ten software went as follows:
01. [360] Halo 3: ODST (Microsoft) - 09/2009 - 1520k
02. [WII] Wii Sports Resort (Nintendo) - 07/2009 - 442.9k
03. [360] Madden NFL 10 (Electronic Arts) - 08/2009 - 289.6k
04. [NDS] Mario & Luigi: Bowser's Inside Story (Nintendo) - 09/2009 - 258.1k
05. [360] The Beatles: Rock Band (MTV Games) - 09/2009 - 254k
06. [PS3] Madden NFL 10 (Eletronic Arts) - 08/2009 - 246.5k
07. [360] Marvel: Ultimate Alliance 2 (Activision Blizzard) - 09/2009 - 236k
08. [PS3] Batman: Arkham Asylum (Square Enix) - 08/2008 - 212.5k
09. [360] Guitar Hero 5 (Activision Blizzard) - 09/2008 - 210.8k
10. [WII] The Beatles: Rock Band (MTV Games) - 09/2009 - 208.6k

Things to point out:
  • Industry as a whole increased from September 2008
  • Madden NFL 10 combined total: 536.1k
    • 54.0/46.0 split 360/PS3
  • The Beatles: Rock Band combined total: 462.6k
    • 57.1/42.9 split 360/WII
  • Breakdown of top ten:
    • Software platforms: 360 - 5, WII - 2, PS3 - 2, NDS - 1
    • Software publishers: Microsoft - 1520k, Nintendo - 701k, Electronic Arts - 536.1k, MTV Games - 462.6k, Activision Blizzard - 446.8, Square Enix - 212.5k
    • Software totals by platform: 360 - 2510.4k, WII - 651.5k, PS3 - 459k, NDS - 258.1k
  • Plateaus reached:
    • WII surpasses 4 million year-to-date in US
    • PS2 surpasses 1 million year-to-date in US
    • NDS surpasses 33 million lifetime-to-date in US
    • 360 surpasses 16 million lifetime-to-date in US

Things to look for next month:
  • Notable new releases:
    • [PS3/360] Borderlands
    • [PS3/360] Brutal Legend
    • [PS3] Demon's Souls
    • [PS3/360/WII] DJ Hero
    • [PS3/360/WII] FIFA Soccer 10
    • [WII/NDS] Mario & Sonic at the Winter Olypmic Games
    • [PS3/360] NBA Live 10
    • [NDS] Pokemon Mystery Dungeon: Explorers of Sky
    • [PS3] Uncharted 2: Among Thieves
    • [WII] Wii Fit Plus
  • Effect of Wii price cut on whole month (dropped last week of September)
  • PSP Go released in October (released October 1st) - had a few days in this tracking period

[August 2009 NPD]

Analysis from NPD's Anita Frazier:

The industry managed a modest increase over September 2008, and generated the second bestselling September on record after 2007 when Halo 3 released and sold over 3 million copies that month.

On a unit sales basis, the industry was flat. The increase in revenues is driven by a rise in average retail prices in all categories with the exception of console hardware in which the average retail price decreased 8% from last September.

Across all categories, the Xbox 360 platform contributed the most to industry unit and dollar sales as sales of 360 hardware, software and accessories comprised 32% of the month's revenues.

All three console manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis (keeping in mind September was a 5-week month compared to 4-weeks in August).

Compared to last September, the PS3 was the big winner, more than doubling last year's sales. This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month. This is the first month that the PS3 has captured the top spot in console hardware sales.

The best-selling platform overall remained the Nintendo DS which has topped hardware sales for 6 consecutive months.

Halo 3 certainly impacted the industry two years ago (Sep'07) when it was launched, and this year, Halo 3: ODST realized impressive sales making it the 6th best-selling SKU launch of all time. Five of the top 10 software items for the month were on the Xbox 360 platform.

We know all eyes are going to be on the Rock Band and Guitar Hero sales since the music/dance genre has been so closely followed by many this year. Both titles captured a spot in the top 10 for the month and at the item level, across all platforms, The Beatles: Rock Band came in third behind Halo 3: ODST and Madden NFL 10 while Guitar Hero 5 came in fourth. The Beatles: Rock Band achieved this level of success with an average retail price premium of 130% to the average retail price for software overall. The sales of Rock Band and Guitar Hero led the music/dance genre to a 72% dollar sales increase over September 2008.

Madden NFL 10 made up some ground this month. Although when launched in August the game sold 19% fewer units than its predecessor a year prior, with a second month of sales in, that deficit has been reduced to 13%, which bodes very well for the title through the holiday season.

The Wii Motion Plus captured the top spot for accessory sales this month, while Wii Remote Controller was the second best-selling item in terms of units, but generated the most dollar sales in the accessories category. Accessories for the 360 platform accounted for five of the top-10 accessory items for the month.
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  • 1
    RabidChinaGirl Oct 19, 09
    Good to hear the industry improved in September year-on-year. Less merging please.
  • 0
    Akira_EX Oct 19, 09
    Other leaked numbers:

    Motorstorm Arctic Edge <3k
    Muramasa >35k (good/okay for the niche title that it is)
    Scribblenauts >193k
    Kingdom Hearts 358/2 Days > 201K
    Gran Turismo PSP >18k (vouchers <1k)
    Soul Calibur: Broken Destiny >26K

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