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Sony Reveals Plans to Win Christmas Battle

June 26, 2007 in News comments 23

Sony Computer Entertainment Europe has hit back on the criticism On the PS3 suffering saying that it is unfair to compare both the Wii and PS3 when "The Wii is a sub £200 console and does one thing pretty well. Compare that with a £400 piece of hardware that plays next-generation games, allows users to access photo files and has built-in blu-ray technology". Interesting statement by Sony.

It also says Sony has a big plan during Christmas, which should make a huge impact on the sales market.

It seems its a combination of the PSP and PS3. It should turn out to be quite good for sony fans.

Sony Computer Entertainment Europe (SCEE) has hit back at criticism that its PlayStation 3 (PS3) console is suffering from sliding sales and revealed it is harbouring treats for gamers up its corporate sleeve to conqure the all-important Christmas market.

Nintendo’s Wii console is currently riding the crest of a wave in terms of market share, leaving both Sony and Microsoft in its wake. But Jonathan Fargher, SCEE representative, said it was wrong to pit the Wii and PS3 against each other.

“The one thing we have always done with the PlayStation is stick to our business strategy,” he said. “We keep an eye on the competition, but it is unfair to put the Nintendo Wii and PS3 in the same category. The Wii is a sub-£200 console and does one thing pretty well. Compare that with a £400 piece of hardware that plays next-generation games, allows users to access photo files and has built-in Blu-Ray technology.

“Many people have said PS3 is not doing well, but in nine weeks we have sold more than one million machines in Europe, which is faster than the sell-through rate of the PS2. The PS1 and PS2 sold 115 million machines worldwide, so we are confident of the PS3’s performance in time,” he added.
Final Blade via channelweb.co.uk »
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Most recently commented on by on Jun 28, 2007

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  • -1
    Final Blade Jun 26, 07
    Um yea this is good. I think wii and x360 should be afraid.
    • -2
      Supernouva Jun 26, 07
      You Sony fanboy, posting things like you know for a fact that the PS3 supposedly is going to beat the Wii and X360 this Christmas, when, the fact is, you don't. Anyway, the competition is between the X360 and PS3, its always been a Sony-Microsft brawl since the dawn of the Xbox in 2002.
      • -1
        Final Blade Jun 27, 07
        Try knowing someone b4 calling some one a fanboy. And define fanboy since you obviously have no idea what it means.
  • 0
    Bale Fire* Jun 26, 07
    Christmas could be a huge boost to sales for Sony if they play it right. Jonathan is right about not comparing the Wii and PS3 as well, there too different to do it accurately
  • 0
    FRoGBuster Jun 26, 07
    I wonder how it'd going on that production end for Sony. . . is it still that expensive to make each unit? Can they affort a price drop? Or would they just be losing even more cash per console.?
    • 0
      Final Blade Jun 26, 07
      Um hopefully not. But we can pray for a price cut. I hope its very soon. For the fans sake.
  • 0
    Unforgiven Jun 26, 07
    Well we must wait to deduce conclusion. The truth is that's very soon for PS3.. Time will tell..
  • -1
    SuggZugg Jun 26, 07
    Hmm... well... I think that they are charging way too much so maybe both the wii and the PS3 might eventually crash, with a bang!
  • -1
    weskraudaon Jun 26, 07
    They are not.you should do research.Well,I get that whatever the console has will persuade buyers.
  • 0
    bbb7002004 Jun 26, 07
    So, Wii is lame because it focuses on fun, innovative gaming instead, but the PS3 is great because it can play Bluerays and PS1 games with prettier graphics?

    Yeah, I see why Sony's marketing scheme is eating up the competition this gen.
    • 0
      iLLmatic Jun 26, 07
      No, the Wii is lame because its lame. The PS3 is great because its a real next-gen system. Fanboyism is fun isn't it?
    • 1
      FRoGBuster Jun 27, 07
      And who says you can't play motion sensor games with the PS3? Sony could just as well invent their own motion sensor controllers and easily have developers port Wii games to the PS3 with Better graphics
  • -1
    Mr X Oompa Tyrant Jun 26, 07
    Whatever Jonathan Fargher of SECC.

    Truth is your p***ed because the Wii is wiping the floor with the PS3 GLOBALLY.

    Cheer up 2nd place aint so bad.
  • 0
    Gotenks* Jun 27, 07
    See Sony does have a plan to win the Christmas battle which is always great to here. But we'll see how it goes when it comes time to Christmas.
  • -3
    Final Blade Jun 27, 07
    Come on the combined power of the PSP and PS3 will make both sell like hotcakes.
    The wii is lame they have two things going for them.
    1.price
    2.wii remote.
    Other than that it sucks.
    • -2
      Gotenks* Jun 27, 07
      And since when did PSP get involved with this article. Last time I checked it was just PS3.

      Oh and last time I checked. The DS was blowing the PSP away in sales and games.
      • 0
        Final Blade Jun 28, 07
        Either you didnt read the whole article on the site or your Joking.

        Read my ending statement.
        quote
        It seems its a combination of the PSP and PS3. It should turn out to be quite good for sony fans.
        Duh get it straight. Its the main reason and point of this article.
  • 0
    chubbie huicho Jun 27, 07
    Meh I think this is good news as it could help Sony out with sells but we will have to see
  • 1
    bbb7002004 Jun 27, 07
    I love how Sony executives and fans explain PS3 and PSP's utter failure so far by insulting Nintendo's systems. It is one of the few things that both confuses me and makes me laugh.
  • 0
    Seeker X Jun 27, 07
    SOME fans and I do remember seeing an article here where Sony actually congratulated Nintendo on their success.

    And the PS3/PSP are NOT failures, a failure is a system that cannot please the consumer at all so I ,for one, do not regret shelling out half a grand for it.

    Of course, what fanboys always do is that they start comparing it to one another and the ego bullshit sets in, no console is a failure because they have all been able to please the user one way or another.
  • 0
    bbb7002004 Jun 27, 07
    Actually, I said that PS3 and PSP are failing "so far". I am sure after a price drop and the release of some good games, PS3 sales will pick up. Also, I was talking about more of an economic failure than insulting the system itself.

    I was making a very broad generalization in an attempt to be funny while I got my point across. In more specific terms, Many articles, even if they begin by congratulating the Wii's commercial success, go on to doubt its staying power, comment on the graphical inferiority, or complain that it is one dimensional.
  • 1
    ShadowKing2 Jun 27, 07
    I'm a dedicated Sony fan since PS1, but I love playing with my friends Wii's, tis a lot of fun.

    Jesus that sounds wrong..
  • 0
    Miss Razz Jun 28, 07
    I'll wait until Christmas to judge whether or not the Sony systems have/will pick up. They might have a plan, but whether it works, or not, is a totally different story.

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