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Capcom intends to become a major international publisher by the end of the next fiscal year. Given all the titles that are being pushed back, they certainly have the resources to do so. But here's what their three-pronged strategy for success looks like.
Capcom’s not-so-secret business goal is to be a mega publisher in the West. In the next fiscal year (read: April 1, 2010 to March 31, 2011) the publisher is prioritizing growth in North America and Europe. Their mid-term goal is to boost overseas sales from 52% to 65% of Capcom’s total games sales.
Great, but how is Capcom going to pull that off? Their 2009 annual report sums up their plan for Western domination in three strategies.





Comments
1. Make game
2. Cut some content
3. Release said content as over priced DLC
4. Profit
Thats their strategy for success.
They also like to wait a couple of years before releasing their games.
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