187
rate

CBS Rejects "Dante's Inferno" Super Bowl Commercial

February 01, 2010 in News comments 7

It looks like CBS wasn't too happy with EA's Dante's Inferno Super Bowl commercial. The expensive one-minute-and-42-seconds long ad was rejected, not for its depiction of Hell and violent imagery, but for telling the viewers to "Go to Hell" at the end of the commercial.
CBS asked the publishers to change the words to "Hell awaits".

Go to the source to watch the commercial.

CBS has rejected another Super Bowl ad, this time for telling viewers to "Go to Hell."

The trailer for the epic Electronic Arts' game "Dante's Inferno" contains plenty of scenes of a warrior fighting beasts in the netherworld. But it was the game's widely used marketing tagline that had CBS seeing red.

The commercial will still air, only with the tagline "Hell Awaits" instead.

The verdict follows CBS' controversial decisions to air a pro-life ad from conservative group Focus on the Family during the big game, and to reject an ad from a gay dating site that showed two men making out.
Miss Razz via thrfeed.com »
Favourite this article Add source
| More
Report!
News story attached to:

Comments

Register as a member to subscribe comments.
  • 0
    reaver11 Feb 2, 10
    Well I hope EA is smart enough to change it. They'd miss out on one of the biggest times to advertise
    • 0
      Hideo1 Feb 2, 10
      quote
      The commercial will still air, only with the tagline "Hell Awaits" instead.
      Not really a big issue since it was only to do with them saying Go To Hell.
      • 0
        reaver11 Feb 2, 10
        Oops. Missed that part. Smart move though. How could you pass up having a commercial air during the SB?
  • 4
    chautemoc Feb 2, 10
    CBS are wusses.
    • 0
      SebKus Feb 3, 10
      All major networks are total pansies. Not one of them is willing to take a chance on edgy programming. As evidence: CSI: Whereverx3, Law and Order: Acronym Here, and of course, Reality Whorefest--Now with More Whores! Sex and shooting seem to make up the majority of American television. And if I know one thing it's that sex is boring.
  • 0
    Sayyed Feb 3, 10
    What a terrible choice for a song.
  • 1
    Ammy and Issun Feb 3, 10
    Go To Hell? And they're not allowing a game based on a story where the character actually GOES TO HELL to have that slogan?

    :/

This news story is archived and is closed to comments now.