SEGA has officially made a statement that Sony needs a price cut as if we didn't know that already. They said name brand, price and software are what count. Maeda also said this: "Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony."
Hopefully at E3 we will get more news on this ever so apparent issue.
Name brand, price and software are what count," Sega Corp. corporate director Masanao Maeda told Reuters in an interview on Monday. Sega Corp. is the game unit of Sega Sammy.
"Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony," Maeda said.
Game software publishers are increasingly offering new titles for multiple consoles to maximize sales and to recoup hefty development costs in a timely manner.
Sony, which has dominated the $30 billion global game industry over the past decade with its PlayStation and PlayStation 2, saw a slow start for the PS3 due mainly to its high prices and lack of attractive software titles.
The Wii, on the other hand, has constantly won more customers than the rival PS3 since its launch late last year by offering innovative ways of playing console games.
The device features a motion-sensitive controller that allows users to direct on-screen play by swinging it like a baseball bat or wielding it like a sword, opening a new avenue of game playing.
The Wii sells for 25,000 yen ($203) in Japan, half the price of the basic model of the PS3 that comes with a 20-gigabyte hard disk drive.
Maeda also said he expects an upcoming "Mario & Sonic at the Olympic Games" title, co-developed by Sega and Nintendo, to sell several million units, rivaling such big name titles as Microsoft Corp.'s (MSFT.O: Quote, Profile, Research) "Halo 3".
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WOOOOOW.
A company that just straight fizzled out many years ago is giving advice to one of the biggest electronics companies in the world.
SEGA needs to *bleep*, they're not part of this console war.
Also QFT
Also QFT
Sega need to just say what they mean and also say something which we didn't already know. If those three things (brand, software and price) are all that's needed, then Sony have two of them sorted, it's just the third they need to fix.
Though it's a bit sad that they're finally catching up with everyone else in the "PS3 needs to be cheaper" crusade.