Are exclusive titles on their way out? According to Sony's senior VP of publisher relations Rob Dyer, they very well might be.

"Exclusives just aren't as commonplace as they were during the PS2 days," he recently told IndustryGamers.

"We're not going to get the exclusive games – the Mass Effects, Gears of Wars and Left 4 Deads aren't going to happen nearly as often," senior VP of publisher relations Rob Dyer told IndustryGamers.

"Exclusives just aren't as commonplace as they were during the PS2 days.

"What is going to be the driving force is either exclusive ad campaigns, like the Madden campaign, or exclusive content like we had with Batman. The PS3 version outsold the 360 version, and what we've said to developers is: 'if you take advantage of what the PS3 can deliver – more content on the Blu-ray disc, better graphics, being able to get more of what the player wants onto the disc – you're going to see those sales translate'.

"So what we've been doing is going to publishers and using that as our basic story, and going after exclusive content. You're going to see a lot of that, and for example, you're seeing it now with Dante's Inferno. EA had the collector's edition only on PS3. They filled up that Blu-ray disc and were able to do a lot more that they couldn't with 360."

Miss Razz via mcvuk.com »