According to this article the recent changes may well spell the end for E3, while we all know that E3 this year would be different, is it doomed to failure?

Though last year's E3 was as huge and loud as ever, Eurogamer's Rob Fahey sums up what E3 had become by 2006: "...increasingly despised by the journalists who were meant to be covering it and equally unloved by publishers who saw more and more of their marketing budgets being poured into the event each year..." The old E3 died because big companies like Nintendo, Sony, EA and Microsoft decided that they were wasting money and pulled the plug. Hopes ran high that what replaced it would become tighter, more focused, more business-oriented and a better place for people to play new games and write about them - all so we could inform you about them, of course.

But according to Next Generation's Colin Campbell, "It may be called E3. It may feature some people looking at games in a big room. There may even be some free drinks. But it ain't going to be E3." Though that prediction dates to last year, it seems eerily accurate with just a week left until E3. It's now an open secret of the industry: E3 2007 is going to be a trainwreck. As Game|Life's Susan Arendt casually puts it: "Sure, it's spread out across a zillion different hotels and nobody knows exactly what they're doing or what to expect, but come on... what could possibly go wrong?"

Bale Fire via gamesradar.com »