EA came out swinging this year at GDC, showing titles like Tiger Woods PGA Tour '11, FIFA World Cup 2011, and EA MMA. Most importantly, EA is now emphasizing their new "data-driven design" approach. Let's take a look at what they mean.

They even care about your favorite TV show -- the fact that Madden players prefer Family Guy and NCAA players prefer Sportscenter speaks volumes about the differences between the demographics who play these titles
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