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Sony: PS3 "in a marathon rather than a sprint"

July 05, 2007 in News comments 21

Gamepro talks with sony's spokesperson Nanako Kato about the ps3's sales. Kato says that the ps3 is running a marathon and not a sprint. They designed the ps3 to last a long time not a short period.

"We developed the PS3 as a hardware that lasts for decades and believe we are in a marathon rather than a sprint," company spokesperson Nanako Kato said when asked by GamePro why the system was being outsold by rival Wii 6 to 1 in Japan.

"With that said, SCE will accelerate the expansion of the PS3 platform over the next several months by offering a rich lineup of attractive software titles and pursuing own promotional activities as a platform holder."

Regarding said promotional activities, Kato said the company would be increasing demo spaces at retail stores and proposing joint advertising with third-party developers. The company also added that almost 1.8 million PS3 users have registered on the PlayStation Network to date as compared to the reported 6 million on Microsoft's Xbox Live.

Sony has sold an estimated 3.6 million PS3s worldwide since first launching last November.
Sayyed via gamepro.com »
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Most recently commented on by on Jul 7, 2007

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  • 0
    Existenz Jul 5, 07
    I don't care what Sony's tactics are the PS3 may be made to last for decades but that still won't stop the PS4 being here in 4 years lol.
    • 0
      Final Blade Jul 5, 07
      I usually like your comments, but your wrong here. We won't see the ps4 until 2015 maybe more. though im sure your joking.
      • 0
        Existenz Jul 5, 07
        2015... You have to be kidding do you know how many consoles Microsoft and Nintendo will have released by then, a consoles life is about 5 years though because the Xbox 360 will succeeded in about 3-4 years time, the PS3 will also have to be succeeded aswell or Sony will see themselves losing every exclusive to the superior machine... By 2015 the PS3 will look like shit compared to what Nintendo and Microsoft will be putting out if they don't upgrade.
        • 0
          Final Blade Jul 5, 07
          really how long was ps2, 7 years. Do you know how advance the ps3 is compared to ps2 and everyone else. do you know how much they invested making the ps3 over a billion dollars, there not losing money there will be gaining money at the end.
  • 0
    Cruxis Mana Jul 5, 07
    I can see what he means.
    In a few years time Microsoft will be releasing a new console, were as the PS3 will be staying strong as it has a lot of advanced technology already in it, that isn't going to be quickly upgraded ^^
    t still that price that puts many gamers off it though ...
  • 0
    Final Blade Jul 5, 07
    I have said this 5 times already, ps3=longevity
    • 0
      Existenz Jul 5, 07
      Though hardware runs its course within a few months let alone 8 years from now, the PS3 is powerful but it isn't powerful enough to fend off Microsoft and Nintendo's next next generation machines... It is stupid to think that the PS3 will, just like the PS2 yes it will be supported for years and years but by 2010 we will have a PS4 or atleast a release date for one.
      • 0
        Final Blade Jul 5, 07
        Its just been released ok you know what fine think that way. Yea i remember hearing a ps3 in 2001 a year after ps2 was released and it took them alot longer to make a next gen.
        • 0
          Enhance Jul 5, 07
          The PS3's hardware will be outdated before the end of the decade. It may last longer but unless it changes its hardware it won't stay as Sony's main console.
        • 0
          Final Blade Jul 5, 07
          and is this fact or personal opinion?
  • 0
    Bale Fire Jul 5, 07
    I reckon if Sony can sell 5 million PS3's by Christmas they will be doing fine, as more are sold it will cheaper which will make it sell more again and so on

    Oh and don't expect to see a PS4 till 2012 at the very earliest
  • 0
    tidus04 Jul 5, 07
    Ps3 will come around 2012, that I would agree with and also they would have to offer the Ps4 to keep infront of Microsoft for when they offer the next console to just challange the Ps3 =]
  • -2
    BANDITO ATTACK Jul 5, 07
    They can call it a cheese sandwich if they want, but their console is still gonna be doing far worse than the others.
  • 0
    bbb7002004* Jul 5, 07
    I'm sure Sony's R&D department have already begun improving on the Cell processor. Technology moves so fast, by the time it reaches market it is already obsolete.
  • 0
    FRoGBuster Jul 5, 07
    Okay, Sony is joggin the marathon, but the wii seems like it's sprinting for it- All the Way! Time to pick up the pace a little Sony.
    • 0
      Final Blade Jul 5, 07
      Check this out its just like running, trust me i did track, sprinting may get you far but will wipe out gas towards the end. Jogging may get you there with less energy spent and then speed it up near the finish line while the other guy dies out. Same as this, its a tactic every runner knows. Like my self A brilliant. one at that sony is doing the right move.
      • 0
        black doom Jul 6, 07
        Interesting metaphor, but a mistaken one. Although we are in the early days, consoles don't have limit stamina. Yes things will probably get more interesting as things go on but the Wii won't exhaust itself and Sony should still be trying to pick up the pace.
  • 0
    ZhaoYun88 Jul 6, 07
    I kind of seen this from the start, they werent going to become the successful out of the 3 in a short space of time, its obviously designed for a long period of time, by looking at the basics, which it has Blu Ray, thats for the future
  • 0
    Ameer Jul 6, 07
    Captain Obvious has been overloaded this week.
  • 0
    Shiney_Sneasel* Jul 6, 07
    decades huh i dont belive that because mine lasted for2 months
  • 0
    Sayyed Jul 6, 07
    Thats probably your fault for it breaking.

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