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Avatar Producer Blames Fox For The Game's Poor Sales

April 23, 2010 in News comments 12

The producer for the smash-hit movie Avatar reportedly isn't very happy with how Fox treated the movie's video game adaptation, blaming them for the game's poor sales.

The process for developing movie-themed games “can’t be studio-driven,” Landau told Wired.com. “It has to be filmmaker-driven. I think [game companies] need to go find the Jim Camerons, Steven Spielbergs and Peter Jacksons of the world and develop the relationships with them.”

During the keynote, Landau detailed the ways that his filmmaking team helped Ubisoft make the stereoscopic 3-D Avatar videogame — and blamed 20th Century Fox for several missteps that may have hurt the game.

Fox didn’t quite understand Ubisoft’s needs when it came to marketing and making the game, Landau said.
A reluctance to allow Ubisoft to release an early trailer, for instance, made it harder for James Cameron’s Avatar: The Game to find its audience.
Miss Razz via wired.com »
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  • 0
    Daweii Apr 23, 10
    What about the quality? Even if it was advertised well most gamers know a shit game when it comes out.
  • 0
    Dragoshi1 Apr 23, 10
    The game to me was ok, it had lots of minor glitches and bugs to work out, and repetition and the weakness of the Na'vis was a major problem as well.

    A new game not tied to the movies but more free roam would be much better. I wanted to ride different critters as a Na'vi, or fly my Banshee anywhere I wanted, possibly with aerial melee attacks al la LAIR.
  • 1
    Red 9 Apr 23, 10
    You know, there is no reason film-based games should suck. God of War 3 is about as linear as a movie, but it didn't suck. It's mostly because of time constraints and lack of polishing time/playtesting.

    That being said, this game was in development for an incredibly long amount of time. It really shouldn't've sucked.
    • 0
      Hideo1 Apr 23, 10
      Film-based games that come alongside the films, like this, are usually gimmicks. They're made quickly, they're lorded over by those who create the movies and the team making them really don't care enough to have anything original, hence why they're doing what they are, so obviously aren't in it for the sake of making a good game (never anyone's first priority, I know, but with them it seems it isn't one at all).

      There are some odd changes (I found the King Kong game back on PS2 to be alright, length aside) but at the end of the day, movie games do generally suck for a reason.
      • 0
        Province Apr 23, 10
        Aside Shark Tales, Spiderman 2 & The Punisher games.
        • 0
          Hideo1 Apr 23, 10
          Spiderman 2 ♥

          Though I think you can forgive me for not making a list of all of them, I did say there are some odd changes to it
        • 0
          Gamesta100 Apr 23, 10
          Punisher on PS2 is one of my most played games ever.I just never get sick of popping that game in after months of not playing it.
  • 2
    Aussie Legend Apr 23, 10
    I blame pretty much everything on Fox:

    Censorship, Bad Publicity, the war against Iraq... my bedroom performance...
    • 0
      Province Apr 24, 10
      Especially the latter....
    • 0
      Hideo1 Apr 24, 10
      I once blamed fox for my bad performance in the bedroom. I really shouldn't have left the TV on whilst doing it.
      • 1
        Province Apr 26, 10
        Maybe if she was more attractive you'd pay more attention to her instead of the TV!

        (Note: Don't mean that seriously, just couldn't pass up the opportunity to turn that on you! <3)
        • 0
          Hideo1 Apr 26, 10
          Hey, she was fine, it's just hard to keep it up with Glenn Beck screaming about Obama being a fascist in the background

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