2K Sports is back into the picture for a football sports game after EA took the rights for themselves 3 years ago. 2K Sports has been making hockey and basketball games regardless but now they launch a campaign to show that they're back to producing their critically acclaimed football franchise.

Today publisher 2K Sports proudly announces the "Football Resurrected" campaign, a multi-platform marketing campaign in support of All-Pro Football 2K8, available on July 17 for the Xbox 360 and PS3. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football with engaging content that celebrates 2K Sports' return to the virtual football arena with All-Pro Football 2K8.

Mr Sponget via games.ign.com »